Google Smart Display Campaign
The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA. This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …
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Google Ads Smart Bidding Uses Machine Learning [Here’s Why]
If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns? The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …
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How Do You Identify the Best Ad Copy?
How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
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PPC, SEO, or Both? How to Decide What’s Best for Your Brand
- Pay-Per-Click, SEO
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PPC, SEO
- September 5, 2019
In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
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How to Spy on Your Competitors
Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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5 Reasons You Should Increase Your Ad Spend for Better Results
Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We’ll explain everything. Here are five compelling ways boosting your ad spend leads to better results.
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