• eCommerce, Google, Pay-Per-Click, Smart Bidding
• Google, Google Ads, PPC, Smart Bidding
• November 10, 2020

If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns?   The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …