A lot goes into a successful social media ad, from your targeting criteria and ad goals to your call-to-action and landing page URL. But one of the most important elements is the meat of the social media ad itself: the copy and visuals that make people want to click. So, what should you include in your ads to make them …
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With a low cost per click (CPC) and the best return on investment (ROI) among all paid advertising channels, Facebook and Instagram ads have a lot to offer advertisers. If you’re thinking “Sign me up!”, you’ve come to the right place. Both Facebook and Instagram ads are managed from the same platform, the Meta Ads Manager. One of the most …
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It’s easy for advertisers to forget about Pinterest. The online vision board feels like a place for private ideas and brainstorming. But here’s the thing. Pinterest is still one of the fastest-growing social media platforms, growing at a healthy clip of 7.5% per year. Given Pinterest’s wide reach, it’s typically a good idea for most businesses to advertise on the …
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TikTok has the reputation of being just a platform for Gen Z kids and Zillennials. Because of that, many businesses wonder if they really need to be advertising on TikTok. Spoiler alert: you do. TikTok has had one of the fastest ascents to social media popularity. In 2023, it officially became the third biggest social network, behind only Facebook and …
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Google is the internet’s most popular website, processing over 3.5 billion searches per day. As for Facebook, over 2 billion people log onto the social network every day. When you’re talking about the two advertising giants — Meta and Google — clearly, there’s a lot of overlap in reach. So, do you really need to advertise on both Google and …
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It’s tough dreaming up new content for social media, day after day. If you’re looking for a little inspiration this summer, we’ve got you. Below you’ll find a complete list of social media holidays for June and July, including monthly holidays. Posting something on these days, and including the hashtag, can help you reach more followers. Take a look and …
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When it comes to social media, followers are not a vanity metric. The more followers you have, the more potential eyeballs you have for your content — especially on platforms like Instagram. Instagram delivers 58% more engagement per follower than Facebook. Followers are important on every social media platform, from TikTok to YouTube. With more followers, you enjoy more credibility, …
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Did you know the average Gen Zer spends 99 minutes per day on TikTok? If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023. Of course you should continue using other social networks to market your …
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There’s always something you can do to get better results on social media, whether you’re looking for more comments, clicks, or click-throughs. But, to gain the favor of the algorithms, you need to be posting the right kind of content on a regular basis. And to do that, you need a plan. Read on for five essential tips for optimizing …
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As many as 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content creators, according to a recent survey from HubSpot. That’s a lot of potential influencers for your brand to work with. The trick is choosing the right ones, and following the right strategy. Fortunately, that’s what this blog is all about. So, read on as we share five …
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