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TikTok Strategies for 2023

Did you know the average Gen Zer spends 99 minutes per day on TikTok? If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023.  Of course you should continue using other social networks to market your …

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How to Work With Influencers

As many as 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content creators, according to a recent survey from HubSpot. That’s a lot of potential influencers for your brand to work with. The trick is choosing the right ones, and following the right strategy. Fortunately, that’s what this blog is all about. So, read on as we share five …

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How to Increase Instagram Followers

There are over 1.2 billion Instagram users worldwide. With numbers like that, you can always increase your follower count. Read on as we share our top tips and best practices for increasing Instagram followers. 1. Focus on quality Instagram is a platform known for its polished presentation — perhaps a bit too polished, in some instances. Instagram users like to …

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How to Set Up Successful Pinterest Campaigns

Did you know 445 million people use Pinterest every month? Pinterest is not only widely popular, but its user base is growing, with Gen Z and Millennial pinners up 40% and 35% year over year, respectively. Unlike other platforms, where ads interrupt the experience, users are seeking inspiration on Pinterest. Four in five Pinterest users say they’ve discovered a new …

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When to Use YouTube vs. TikTok

We’ve all heard the expression, “Content is king.” We think it’s time we updated it to “video is king.” (Sure, technically, video is a form of content, but you know what we mean.) Online video consumption has risen steadily over the past decade. Thanks to the pandemic, its upward rise accelerated. In just a few years, the amount of video …

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How to Get Followers on TikTok

Anyone and everyone who uses social media is on the same, never-ending quest to get more followers. Fortunately, getting more followers on TikTok doesn’t have to feel like hunting down some secret treasure. Read on for seven proven tips for getting more followers on TikTok. 1. Research your audience Hopefully you already have some idea of what your audience is …

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How to Get Followers on Twitter

Whether you’ve just opened a Twitter account or you’ve had one for years, the quest remains the same: get more followers. The more Twitter followers you have, the more reach you have. And the more reach you have, the more influence you have. It’s as simple as that. Here are eight effective ways to get followers on Twitter. 1. Make …

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How to Edit TikTok Videos

Have you joined TikTok? Congratulations. You just unlocked a whole world of video editing capabilities for your brand — and access to one billion monthly users. So, what are all the things you can do with a TikTok video? Let’s explore how to edit TikTok videos. 1. Add text and captions You can add text to your TikTok video by …

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