Facebook Messenger Ads: How to Use Them for Your Brand
If you’re already advertising on Facebook, you’re well aware of the benefits this platform can offer a business. Whether you’re looking for increased awareness, more engagement, or those coveted conversions, Facebook is one of the most effective advertising platforms out there. The platform reaches over 2 billion people, so it’s got reach. And when it comes to targeting criteria, you’d …
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TikTok Ads in 2022
TikTok reached one billion monthly active users in fall 2021. That milestone represented a 45% year-over-year increase and made it one of the biggest social platforms worldwide. The platform skews younger and female, with its Gen Z audience base expected to surpass Instagram’s by 2025. All this to say, TikTok is taking over the world. If your brand wants to …
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Social Media Tools Every Content Creator Needs
You’ve got your social profiles set up and a stellar content calendar lined up for the year. There’s only one more thing (er, things) you need for success: the right tools for the job. Get started with this list of essential social media tools for every content creator. 1. Social Media Management: Buffer and Hootsuite Are you managing several social …
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How to Get More Social Media Followers
The average internet user spends nearly 2.5 hours of their day on social media. If your brand wants to connect with your target audience, social media is one of the best ways to do so. There’s only one thing. Ultimately, the number of people your brand can connect with depends on how many people are following you. The more followers …
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Instagram Marketing: 7 Powerful Tips
Instagram now has two billion monthly active users, who spend an average of 53 minutes scrolling the platform daily. That’s a lot of reach. But, to break through the noise, your Instagram marketing game has to be on point. Follow these tips for success. 1. Don’t overdo it with hashtags You read that right. Using too many hashtags can actually …
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Can You Ever Have Too Many Hashtags?
We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it. It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy. Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …
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Facebook & Instagram Ads: Set Yourself Up for Success in 2022
Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing their spend in 2022. Increasing your spend is one way to improve your advertising ROI. But what else can you do to help your ads stand out in 2022? Follow these tips for success. 1. Review your ads …
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How to Boost Your LinkedIn Profile & What to Post on Social
Whether you’re promoting your personal brand or a corporate one, you’ll need to rely on your personal LinkedIn profile. People want to connect with people, not faceless brands. Here’s your guide for optimizing your LinkedIn profile for visibility and engagement, along with pro tips for posting across your social media channels. How to boost your LinkedIn profile The more information …
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How to Create LinkedIn Ads
When it comes to advertising, there’s one place marketers often overlook: LinkedIn. With over 260 million monthly users, LinkedIn ads have the potential to reach a significant portion of the global population. Moreover, LinkedIn’s user base is active and engaged, with 40% of users logging in daily. By running ads on LinkedIn, brands have an opportunity to engage and market …
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Video and Image Ad Benefits & Placements
If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%. The takeaway: your brand needs to be using visual content — particularly in …
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