The average internet user spends nearly 2.5 hours of their day on social media. If your brand wants to connect with your target audience, social media is one of the best ways to do so. There’s only one thing. Ultimately, the number of people your brand can connect with depends on how many people are following you. The more followers …
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Instagram now has two billion monthly active users, who spend an average of 53 minutes scrolling the platform daily. That’s a lot of reach. But, to break through the noise, your Instagram marketing game has to be on point. Follow these tips for success. 1. Don’t overdo it with hashtags You read that right. Using too many hashtags can actually …
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We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it. It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy. Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …
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Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing their spend in 2022. Increasing your spend is one way to improve your advertising ROI. But what else can you do to help your ads stand out in 2022? Follow these tips for success. 1. Review your ads …
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Whether you’re promoting your personal brand or a corporate one, you’ll need to rely on your personal LinkedIn profile. People want to connect with people, not faceless brands. Here’s your guide for optimizing your LinkedIn profile for visibility and engagement, along with pro tips for posting across your social media channels. How to boost your LinkedIn profile The more information …
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When it comes to advertising, there’s one place marketers often overlook: LinkedIn. With over 260 million monthly users, LinkedIn ads have the potential to reach a significant portion of the global population. Moreover, LinkedIn’s user base is active and engaged, with 40% of users logging in daily. By running ads on LinkedIn, brands have an opportunity to engage and market …
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If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%. The takeaway: your brand needs to be using visual content — particularly in …
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Algorithms on search engines like Google and social media platforms like Facebook and Instagram decide how your organic content is discovered. This means that algorithms have a huge impact on your brand’s organic digital marketing efforts. Are you unsure of what algorithms are and how they work? Don’t worry, we’ve got you covered. We’re a full-service digital marketing agency and …
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Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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Your business is likely on several social media platforms, and you’re creating and sharing unique content on many of them. How are you supposed to be able to look at things from a high level and know what’s working, and what isn’t?
That’s where social media software like HubSpot comes in. Let’s take a look at HubSpot’s top social media features, and how they can help your business.
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