• Video Ads, Video Marketing, YouTube
• TrueView, Video Marketing, YouTube
• February 18, 2021

TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name “TrueView”.  Because viewers have to …