Why Branding Matters With Client Example Why do you crave Coca-Cola on really hot summer days? Why do cuddly, loveable Polar Bears come to mind when you think of their soda bottle? Why does Coke give you an overall feeling of family and tons of warm-fuzzies all around? That’s branding, baby! Branding is your name, logo, and design. BUT it’s …
View Post
In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
View Post
Is anything more disappointing than an unqualified lead? If your brand is getting a lot of unqualified leads, don’t worry. You can stem the tide. Here are the five common mistakes that result in unqualified leads—and what you can do to stop making them.
View Post
As Co-Founders of Your Marketing People, Ishani and I were excited to attend the 2019 Girlboss Rally at UCLA. Here, we share our key takeaways for all our fellow girlbosses!
View Post
Understanding your audience isn’t as easy as asking them what they need (although that can certainly help). To understand your particular target audience, you need to identify the customer journey and buyer personas for your brand. Here, we discuss the best tactics and tools to do so.
View Post
Grow your brand with customization and alerts/triggers set up to safeguard you from issues that may arise. Here, we discuss the greatest benefits of custom reporting tools and alerts in Google Analytics.
View Post
If your paid search strategy is in need of an update, you’ve come to the right place. Your Marketing People is here to sweeten your day with five of our best paid search marketing ideas.
View Post
SEO is tough. When you’re a small business, it’s even tougher. But, it is possible to hold your own among the big brands in the search results. Here, we give you 4 ways to improve your SEO strategies to compete with large companies.
View Post
As co-owners of Your Marketing People, we decided to participate in HubSpot’s Prospect Generation Bootcamp with Dan Tyre. We share our 6 biggest takeaways.
View Post
Like anything with online marketing, SEO is under constant evolution. What worked five years ago barely moves the needle today. Your Marketing People busts the SEO myths you should leave behind, and shares our best advice for what to focus on instead.
View Post
Recent Comments