Phew, you made it through Black Friday and Cyber Monday and hopefully you were able to take a little breather. Now, with just a couple weeks until your last Christmas ship date, it’s time to go, go, go! Read on to learn our expert tips on how to best optimize your eCommerce campaigns to increase your sales via Google and Amazon channels this season.
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How did your Black Friday and Cyber Monday sales go? Good, bad, worrisome? The good news is that we are still in the holiday season and you have time to ramp up your marketing even more! Here’s a checklist of what you should be taking away from the BFCM weekend to really jump start your holiday sales.
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Last-Minute Holiday Promotion Tips for eCommerce 2019’s Cyber Monday was the biggest eCommerce sales day ever, racking up a total of $9.4 billion in sales. But holiday sales don’t stop after the big Black Friday weekend—far from it. Shoppers are just getting warmed up. By the end of November, shoppers have only picked up about a quarter of their holiday …
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Why Use Facebook Advertising? This year, the number of global Facebook users is expected to reach 1.69 billion. With user numbers so high, it’s no wonder that Facebook is the world’s most popular social media platform. In the United States, seven out of every 10 adults use Facebook. The age breakdown for adult Facebook users is: As you can see, …
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Why Use Instagram for Marketing? We know you don’t need to read another blog post telling you to embrace social media marketing in your business. What you need is someone to explain why social media, in particular Instagram, matters and can help you find more paying customers. That’s exactly what this blog post is all about. Keep reading to learn …
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What Factors Do Facebook and Instagram Focus on When Measuring Marketing Impact? In 2019 Facebook made $70.7 billion in ad revenue. Instagram, which is owned by Facebook, accounted for $20 billion worth of that income. Aside from being the most popular social media platforms in the world, Facebook and Instagram draw this kind of astronomical ad revenue because they work …
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Directory of Packaging Suppliers Who doesn’t love receiving a beautifully-packaged gift? As an eCommerce store, it’s super vital to treat the packaging as another opportunity to impress the customer and build brand loyalty. Purchase packaging that’s on-brand and makes a statement. Here’s a list of online packaging companies to research your options: Uline Paper Mart Tower Press CompanyBox Packaging Company …
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Directory of Manufacturers Looking to create an eCommerce product? Some of the best sources to find manufacturers, wholesalers, and suppliers are free online supplier directories. These directories contain profiles for hundreds and thousands of manufacturers, wholesalers, and suppliers. Below, we’ve listed a few of the most popular ones for both domestic and overseas suppliers. Online domestic directories 1. ThomasNet 2. …
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Directory of Grants What Is a Grant? A grant is a non-repayable fund or product given or disbursed by one party (usually a corporation, government department, trust, or foundation) to a recipient (usually a business, nonprofit entity, individual, or educational institution). How Does It Work? For receiving a grant, some form of “Grant Writing” usually referred to as either a …
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Directory of Crowdfunding Platforms What is Crowdfunding? Crowdfunding is a way of raising funds through the collective effort of individual investors, customers, family, or friends. It’s an approach that, usually via crowdfunding platforms and social media, taps into the collective efforts of a large pool of individuals and leverages their networks for greater exposure and reach. How Does Crowdfunding Work? …
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