When you’re a PPC marketer, a big part of your job is analysis. On any given day, you may be analyzing individual campaigns, reevaluating the goals for a particular campaign, or looking from a high level at the effectiveness of your overall PPC marketing strategy. One task we recommend adding to your quarterly or annual to-do list? Running a PPC …
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Choosing to advertise is a big step for any business. It signals a time when you are ready for serious growth, and you have the funds to make it happen. Congratulations! But, like any investment, you want to make sure it’s going to pay off. Are Google Ads the right choice for your business? How can advertising on Google help …
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When it comes to eCommerce holiday marketing strategies, product bundling may be the best one of all. Combining several products into one package for a discounted price feels like a gift in itself for stressed shoppers searching for the best presents for their loved ones. Product bundling brings good tidings for marketers as well. The allure of an all-in-one gift …
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Amazon’s dominance as an ecommerce juggernaut cannot be understated — especially when the holidays roll around. Two in three Americans shop on Amazon for their holiday gifts. If you’re an Amazon seller, all those potential holiday sales feel like incredible gifts just waiting to be unwrapped. With nearly 2 million active third-party sellers, though, the competition is steep on Amazon …
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Last year, consumer spending during the Thanksgiving weekend reached an all-time high. Nearly 200 million Americans spent an average of $325.44 (an increase of 8% from the year prior). This is great news for brands and retailers gearing up for the Black Friday/Cyber Monday weekend in 2023 — so long as they have a strong digital marketing strategy. According to …
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There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
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If you’re developing the marketing strategy for your business, you’re likely exploring different avenues for reaching your customers, from SEO to social media. Whatever your final marketing mix looks like, it should definitely include a budget for paid search marketing. What is paid search marketing? Paid search marketing is a form of digital marketing where companies pay (hence the “paid”) …
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If you oversee the marketing strategy for a business, you need to be investing in PPC. PPC, or pay-per-click, is an advertising model where you pay when someone clicks (and in some cases, views) your ad. While you can find the PPC ad model on several advertising platforms, including Microsoft, Meta, LinkedIn, and Amazon, people typically associate the phrase PPC …
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If you’ve spent any time online, you’ve probably clicked on a Google Ad — or at the very least, seen one. You can encounter Google Ads throughout Google’s extensive network, which includes Google search, YouTube, Gmail, and over 2 million websites across the web. No wonder more than 80% of global businesses use Google Ads to bring in new customers …
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Thanks to inflation, consumer spending for the Labor Day holiday weekend has trended downward in recent years. That means it’s more important than ever for brands to have a savvy Labor Day sales strategy this year. If you’re planning to host a sale this year, read on. We share 5 tips for setting up a successful Labor Day eCommerce sale. …
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