Most Effective Video Ads on Facebook Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%. Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to …
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Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm. Fortunately, brainstorming is easy with an online product research tool. Get inspiration …
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Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
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How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
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Understanding Data Discrepancies Between Facebook vs. Google Analytics vs. Klaviyo Are you looking at your sales data and wondering if you’re losing your mind? If you work with multiple platforms, like Facebook, Google Analytics, and Klaviyo, it can feel like it at times. Here’s the good news: the data’s not wrong, and you’re not losing your mind. Here’s the bad …
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Here’s Why Everyone’s Talking About the Data-Driven Attribution Model in Google Ads Marketers have a lot calling for their attention these days. There’s always a new campaign to push, and a new way to track its success. If you manage paid search for your business, you may be wondering whether 2020 is a good time to overhaul your attribution strategy. …
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eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
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The last thing you want to deal with in the middle of this prime sales season is wondering if your sales are tracking properly. Here’s how to know if your eCommerce sales tracking is working, along with different ways to test it whenever you need some extra reassurance.
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Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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As US businesses prepare for a recession, now is the time to take a step back and look at the big picture. Is your marketing strategy recession-proof? Here, Your Marketing People gives you six Dos and Don’ts of marketing during a recession.
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