Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
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How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
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Understanding Data Discrepancies Between Facebook vs. Google Analytics vs. Klaviyo Are you looking at your sales data and wondering if you’re losing your mind? If you work with multiple platforms, like Facebook, Google Analytics, and Klaviyo, it can feel like it at times. Here’s the good news: the data’s not wrong, and you’re not losing your mind. Here’s the bad …
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Here’s Why Everyone’s Talking About the Data-Driven Attribution Model in Google Ads Marketers have a lot calling for their attention these days. There’s always a new campaign to push, and a new way to track its success. If you manage paid search for your business, you may be wondering whether 2020 is a good time to overhaul your attribution strategy. …
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eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
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The last thing you want to deal with in the middle of this prime sales season is wondering if your sales are tracking properly. Here’s how to know if your eCommerce sales tracking is working, along with different ways to test it whenever you need some extra reassurance.
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Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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As US businesses prepare for a recession, now is the time to take a step back and look at the big picture. Is your marketing strategy recession-proof? Here, Your Marketing People gives you six Dos and Don’ts of marketing during a recession.
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You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
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Your brand doesn’t need to reach anyone and everyone. You need to reach the people who are interested in what you have to offer. That’s your target audience. In this week’s blog, Your Marketing People walks you through a three-step strategy involving developing your buyer personas, analyzing your competitors, and using that data to zero in on your target audience.
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