Here’s Why Everyone’s Talking About the Data-Driven Attribution Model in Google Ads Marketers have a lot calling for their attention these days. There’s always a new campaign to push, and a new way to track its success. If you manage paid search for your business, you may be wondering whether 2020 is a good time to overhaul your attribution strategy. …
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eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
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The last thing you want to deal with in the middle of this prime sales season is wondering if your sales are tracking properly. Here’s how to know if your eCommerce sales tracking is working, along with different ways to test it whenever you need some extra reassurance.
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Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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As US businesses prepare for a recession, now is the time to take a step back and look at the big picture. Is your marketing strategy recession-proof? Here, Your Marketing People gives you six Dos and Don’ts of marketing during a recession.
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You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
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Your brand doesn’t need to reach anyone and everyone. You need to reach the people who are interested in what you have to offer. That’s your target audience. In this week’s blog, Your Marketing People walks you through a three-step strategy involving developing your buyer personas, analyzing your competitors, and using that data to zero in on your target audience.
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If you’re a B2B business, segmenting your email lists is a no-brainer. Sure, it takes a bit more finesse than for eCommerce, but it pays off. Segment your list, and you can sort and discover who your leads are by their stage in the sales cycle, their industry, and more. Read on to learn our best tips on building and segmenting your email lists for lead gen.
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Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We’ll explain everything. Here are five compelling ways boosting your ad spend leads to better results.
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