Effective Ways to Build and Segment Your Email Lists for Lead Generation
If you’re a B2B business, segmenting your email lists is a no-brainer. Sure, it takes a bit more finesse than for eCommerce, but it pays off. Segment your list, and you can sort and discover who your leads are by their stage in the sales cycle, their industry, and more. Read on to learn our best tips on building and segmenting your email lists for lead gen.
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How to Spy on Your Competitors
Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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5 Reasons You Should Increase Your Ad Spend for Better Results
Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We’ll explain everything. Here are five compelling ways boosting your ad spend leads to better results.
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Preparing Your Business for the 2019 Holidays
If you want your eCommerce brand to rake in the revenue this 2019 holiday season, it’s time to start working on your SEO tactics. Follow these holiday eCommerce tips and you’ll be well on your way to a holly jolly sales season.
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Smart Marketing Tips: Planning Your Content Strategy for the Year Ahead
As we head into the new year, Your Marketing People’s Smart Marketing Tips series is designed to help you take your company’s marketing efforts to new heights. This week, we review our best tips for developing your content strategy in the new year. Follow these, and you’ll be well ahead of your competition.
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4 Steps to Building a Smart Video Strategy
- Video Marketing
- September 28, 2018
4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When …
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What Should My Email Drip Campaign Focus On?
- Marketing Tips
- August 30, 2018
What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing …
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Do You Know Where Your Social Audience Is?
Do You Know Where Your Social Audience Is? For your social media investments to pay off, it’s not just about creating the right content; it’s about creating the right content for the right channels. As a responsible brand steward, you’ll want to claim your profiles across all the major platforms, but that doesn’t mean you’ll want to invest in them …
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3 Social Media Trends Brands Are Adopting
3 Social Media Trends Brands Are Adopting In the past year, a lot has happened in the social media world. For brands, some of those changes have been great. Others, not so much.On the bad side, ad blocker usage continues its meteoric rise, increasing 30% year over year, making it tough for brands to break through in paid channels. It’s …
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Does Your Link Acquisition Strategy Need a Refresh?
Does Your Link Acquisition Strategy Need a Refresh? Links are one of the top 3 ranking factors for SEO, and that’s coming straight from the folks at Google. If you want your site to perform well in the search engines, you need a solid link acquisition strategy. Like many elements of SEO, building your backlink profile is a constant process. …
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