3 Keys to Improving Your Lead Conversion Rate Conversions are the ultimate goal to any business — it’s where the money comes from, after all. What’s the point in spending your marketing dollars if they don’t convert? With the right strategy in place, you’ll be generating quality leads in no time. Follow these tips to increase your lead conversion rate …
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How to Launch Your New Site, with SEO Intact: A 12-Step Checklist Website launches and redesigns are a big endeavor, but sometimes a very necessary one for brands. Maybe you’ve changed your brand name, and you need the website to match. Or maybe your name’s the same, but you’ve completely overhauled your look and branding. Whatever your reason, you don’t …
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7 Steps to Prepare Your Business for the New Year Ah, December. A time for gift-giving, celebrating, eating, and at last, resting. For business owners, December is also a time for planning. Things naturally slow down this month as people huddle up inside with family and friends. Your customers aren’t concerned about connecting with your business, which is probably a …
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Facebook Advertising – Why You Need this Channel in Your Marketing Strategy Facebook is for socializing, not for buying. Facebook advertising is too expensive. My customers aren’t on Facebook. Every excuse in the book – We’ve heard them all. And we’re not buying them. It’s a harsh reality, but your brand needs to be on Facebook, and you need to …
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Does Your Paid Search Strategy Need an Update? As a business owner, it can be tough to tell if your PPC efforts are working. Google AdWords is a challenging program to learn, and if you don’t have a professional search marketer on your team, it feels risky – scary even – to throw money at keyword clicks. Even if you …
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Quickly Improve Your SEO With These 5-Minute Tasks There are small things you can do every day that make a real positive impact on your SEO. If you’ve got a few minutes to spare, spend it on any one of these. 1. Supercharge your images While Google can’t read your images, they can read the filename, title, and alt tag …
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5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands …
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Is Your In-House Marketing Team Limiting Your Growth? Maybe you’re experimenting with Google AdWords, but suffering from a low CTR on your ads. Or you started posting on Instagram lately, but you’re not getting any engagement. Some of your marketing channels are performing excellently, but for others, it feels more like you’re marketing for the sake of marketing … without …
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