A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins …
View Post
Why Your Facebook Ads and Google Analytics Data Doesn’t Match “Why doesn’t Facebook match what Google Analytics is saying?” That’s the number one question we get from our clients. We get it. If you’re advertising on social media, you want to make sure you’re tracking sales correctly. We hate to break it to you, but here’s the truth: Your Facebook …
View Post
How Lazy Loading Images Can Benefit Your SEO If you pay attention to SEO news, you may have noticed site speed has taken on increasing importance in the last few years. Ever since 2010, it’s been a ranking factor for desktop searches. In 2018, Google made it a ranking factor for mobile searches, too. Then, just a few months ago, …
View Post
List of Online Marketplaces for eCommerce Business Owners Are you thinking of expanding beyond your own eCommerce store? Smart move. Selling your products on online marketplaces is a very good idea. When you sell on an eCommerce marketplace, you suddenly have access to a huge range of shoppers you wouldn’t otherwise reach. You also don’t have to do anything extraordinary …
View Post
You know what they say. “If you can’t beat them, join them.” If you’re an eCommerce brand, the “them” is Amazon. The eCommerce giant captures 38 percent of all online retail sales in the U.S. Not only that, but in the Google vs. Amazon battle, Amazon won. 54% of all product searches take place on Amazon. If you’re intrigued by …
View Post
eCommerce Store Options You’ve got the perfect brand name. You’ve got your products. Now all you need is a website. When it comes to building an eCommerce store, great news: you’ve got options — maybe too many options. Don’t worry. Below we share everything you need to know about the best eCommerce store platforms you have to choose from. You’ll …
View Post
Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
View Post
How to Prepare for a Video Shoot in 5 Steps The foundation of any successful marketing video is comprehensive planning. Plan well, and plan deeply, and the video shoot itself will be easy. At Your Marketing People, we’re frequently creating videos for our clients, from customer testimonials to social media videos. Through our work with clients, we’ve developed a specialized …
View Post
Most Effective Video Ads on Facebook Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%. Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to …
View Post
Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm. Fortunately, brainstorming is easy with an online product research tool. Get inspiration …
View Post
Recent Comments