List of Online Marketplaces for eCommerce Business Owners Are you thinking of expanding beyond your own eCommerce store? Smart move. Selling your products on online marketplaces is a very good idea. When you sell on an eCommerce marketplace, you suddenly have access to a huge range of shoppers you wouldn’t otherwise reach. You also don’t have to do anything extraordinary …
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You know what they say. “If you can’t beat them, join them.” If you’re an eCommerce brand, the “them” is Amazon. The eCommerce giant captures 38 percent of all online retail sales in the U.S. Not only that, but in the Google vs. Amazon battle, Amazon won. 54% of all product searches take place on Amazon. If you’re intrigued by …
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eCommerce Store Options You’ve got the perfect brand name. You’ve got your products. Now all you need is a website. When it comes to building an eCommerce store, great news: you’ve got options — maybe too many options. Don’t worry. Below we share everything you need to know about the best eCommerce store platforms you have to choose from. You’ll …
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Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
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How to Prepare for a Video Shoot in 5 Steps The foundation of any successful marketing video is comprehensive planning. Plan well, and plan deeply, and the video shoot itself will be easy. At Your Marketing People, we’re frequently creating videos for our clients, from customer testimonials to social media videos. Through our work with clients, we’ve developed a specialized …
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Most Effective Video Ads on Facebook Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%. Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to …
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Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm. Fortunately, brainstorming is easy with an online product research tool. Get inspiration …
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Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
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How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
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Understanding Data Discrepancies Between Facebook vs. Google Analytics vs. Klaviyo Are you looking at your sales data and wondering if you’re losing your mind? If you work with multiple platforms, like Facebook, Google Analytics, and Klaviyo, it can feel like it at times. Here’s the good news: the data’s not wrong, and you’re not losing your mind. Here’s the bad …
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