Benefits of Google Remarketing Think about the last time you bought something online. Maybe you visited the website, browsed around, and added a few items to your cart. Then someone texted you the latest viral video and you forgot to check out. The next day as you’re reading your favorite blog, you see ads for the exact same things you …
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The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA. This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …
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If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns? The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …
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Instagram Video Requirements Why invest in Instagram marketing? It’s a hot spot for brand discovery. Why invest in Instagram video? It drives double the engagement (or more) of posts with images alone. Plus, social media has been skyrocketing during the COVID-19 pandemic. Instagram in particular has seen more growth than other social networks, like Facebook, during the COVID-19 pandemic. All …
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Whether you’re launching an online store for the first time or figuring out how to transition your brick-and-mortar to eCommerce, you want to know the effort is going to be worthwhile. There’s no use in building out a snazzy new website if the products don’t sell, right? To have a successful eCommerce business, you need to have profitable products. But …
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It’s never been easier to start an eCommerce store. There are DIY online tools that can help you manage all parts of your eCommerce business, from sourcing and manufacturing products to email marketing and automation. If you’ve got ideas, ambition, and a knack for learning new things, starting an eCommerce store could be just the thing for you. What is …
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It’s essential that your holiday email marketing is on point. The subject lines, the timing, the cadence, the email copy … email marketers pore over each of these as they develop their holiday campaigns. Learn how to set your eCommerce site up for success this holiday season with our guide on how to segment your lists now, and build them for optimal sales later.
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A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins …
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Why Your Facebook Ads and Google Analytics Data Doesn’t Match “Why doesn’t Facebook match what Google Analytics is saying?” That’s the number one question we get from our clients. We get it. If you’re advertising on social media, you want to make sure you’re tracking sales correctly. We hate to break it to you, but here’s the truth: Your Facebook …
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How Lazy Loading Images Can Benefit Your SEO If you pay attention to SEO news, you may have noticed site speed has taken on increasing importance in the last few years. Ever since 2010, it’s been a ranking factor for desktop searches. In 2018, Google made it a ranking factor for mobile searches, too. Then, just a few months ago, …
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