Did you know over 500 million Instagram users watch Stories every single day? Not only are Instagram Stories hugely popular, but they drive awareness, interest, and sales for advertisers. Nearly 6 in 10 people become more interested in brands after watching their Instagram Stories, and 50% of people will visit a website to make a purchase after they see it …
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Add Google Shopping Ads to your PPC arsenal, and you can boost clicks and sales. This ad format is highly visual, super engaging, and packs in a ton of information, from product availability to price. Did we mention that Shopping Ads have a 30% higher conversion rate than text ads, and a 17% higher revenue per click? The point being: …
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Is your eCommerce brand ready to expand your reach to Amazon’s over 300 million global customers? Smart move. Selling on Amazon has a lot to offer merchants, whether you’re an enterprising side hustler or big-name brand. As an Amazon Marketplace seller, you can take advantage of Amazon’s massive customer base, trusted brand name, and all the sales that come with …
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Have you ever searched for a product you wanted to buy on Google? You likely saw ads like the ones below at the very top of the search results. These are Google Shopping ads, and they’re one of the best ways to get your products in front of potential customers — right when they’re ready to buy. What Is Google …
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When it comes to advertising, there’s one place marketers often overlook: LinkedIn. With over 260 million monthly users, LinkedIn ads have the potential to reach a significant portion of the global population. Moreover, LinkedIn’s user base is active and engaged, with 40% of users logging in daily. By running ads on LinkedIn, brands have an opportunity to engage and market …
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TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name “TrueView”. Because viewers have to …
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Text, image, and video – oh my! When it comes to Google ad formats, those are just the beginning. Google offers several different ad formats, and each offers its own benefits, from visual storytelling to quick-hit information. Many campaigns benefit from using a variety of ad formats. Not sure which ones to use? Read on. We provide an overview of …
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Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
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In the online world, the word responsive most often describes websites that are considered mobile-friendly. These websites automatically adjust their size and format to fit the device the user is viewing them on, be it a tablet, smartphone, or desktop computer. Responsive ads on Google function similarly — but with even more bells and whistles. Read on to learn what …
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Wouldn’t it be nice if, instead of bidding on keywords you’re already organically ranking for, you could optimize your paid search campaigns to bid just on the keywords you’re not? Better yet, what if you could use your paid search campaigns to identify gaps in your organic content strategy? Good news: Google agrees with you. That’s why they’ve created the …
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