Good product photography is essential for selling products online. Shoppers like to be able to hold a product in their hands, and look it over from different angles. This is easy enough when shopping in-store. When shopping online, however, shoppers rely on product photography to provide a similar experience. A good product photo doesn’t just happen. You’ve got to put …
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Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot. How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …
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Whether you’re promoting your personal brand or a corporate one, you’ll need to rely on your personal LinkedIn profile. People want to connect with people, not faceless brands. Here’s your guide for optimizing your LinkedIn profile for visibility and engagement, along with pro tips for posting across your social media channels. How to boost your LinkedIn profile The more information …
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You’ve already tackled brainstorming, recording, and producing your webinar or podcast. There’s only one thing left to do: promotion. If you’re low on ideas, you’re in the right place. We’re sharing ten proven ways you can promote your podcast or webinar to boost listenership and viewership. The tips range from low to high effort, so pick a few, try ‘em …
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Do you have a podcast? If you’re still promoting new episodes with a basic pic of the podcast art on social media, have we got news for you. The Headliner app is a free tool you can use to create short soundbites of your podcasts to share on social media and your website. Considering that the majority of listeners discover …
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Gearing up to create your first YouTube Ads campaign? We bet you have some questions. You may be wondering: Is YouTube advertising really worth it? What are the benefits? What’s the point of linking your Google Ads and YouTube accounts? Once you get started, which are the most important metrics to pay attention to? You’ve come to the right place. …
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Do you advertise on Google Shopping? Google just released something exciting you’ll want to know about: their Best Sellers Report. Currently available in only four countries (including the US), this report shares exclusive data about which products are the most popular on Google Shopping right now. These insights can revolutionize your advertising and go-to-market strategy. Read on to learn more …
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Did you know over 500 million Instagram users watch Stories every single day? Not only are Instagram Stories hugely popular, but they drive awareness, interest, and sales for advertisers. Nearly 6 in 10 people become more interested in brands after watching their Instagram Stories, and 50% of people will visit a website to make a purchase after they see it …
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Add Google Shopping Ads to your PPC arsenal, and you can boost clicks and sales. This ad format is highly visual, super engaging, and packs in a ton of information, from product availability to price. Did we mention that Shopping Ads have a 30% higher conversion rate than text ads, and a 17% higher revenue per click? The point being: …
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Is your eCommerce brand ready to expand your reach to Amazon’s over 300 million global customers? Smart move. Selling on Amazon has a lot to offer merchants, whether you’re an enterprising side hustler or big-name brand. As an Amazon Marketplace seller, you can take advantage of Amazon’s massive customer base, trusted brand name, and all the sales that come with …
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