If you’re like most businesses, you’re investing more and more in marketing. Marketing spend is expected to grow by 14% this year alone, according to HubSpot. Often, businesses increase their spend when they’re ready to hire an agency. It’s a smart decision. The right agency can help you scale your business and achieve your marketing goals. But, for you to …
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If you’ve been advertising with Google Ads, you may be wondering how your ads are doing. Sure, you’re getting some clicks and conversions — but could you be getting more? Is your Google Ads CTR good, bad, or average? CTR stands for click-through rate, or the number of people who clicked on your ad, divided by the total number of …
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You’ve done your market research, and designed your product prototype. Your eCommerce website is nearly ready. There’s just one thing left to do: actually create your product! Here’s your step-by-step guide to manufacturing an eCommerce product, with pro tips from our own experience. 1. Find a manufacturer. You have two main options for finding a product manufacturer. You can ask …
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eCommerce grew 44% in 2020, and it shows no signs of slowing down. If you want to get in on the action, it’s time to start selling products online. Here’s your quick-start guide. 1. Brainstorm and design your product. You may already have an idea of a product to sell. If you do, that’s great. You can skip ahead to …
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Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works. Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide. How PPC Advertising Works PPC ads are one of the types of Google ads you see at the top of the search …
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You’ve put all this work into developing a product you just know is going to be a hit. We’ve got news for you. No matter how amazing your product is, it’s not going to sell itself. There’s simply way too much competition out there. People don’t discover products by accident, and they definitely don’t buy them by accident. To get …
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Marketing is tough when you’re in a disruptive industry. You can’t rely on what your competitors have done, because you may not have any. The market didn’t exist until you created it. You don’t have any keyword research to work with, because people aren’t talking about your product or service yet (again, because they don’t know it exists). You have …
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When was the last time you asked Siri to tell you the name of an actor in a TV episode, or said, “Hey, Google, how late is Trader Joe’s open?” That’s voice search at work. And it’s not just making your life easier; it’s expected to upend SEO as we know it. Voice search technology uses smart assistants (like Google …
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Tell us if this sounds familiar. Your home page is excellent. It’s got fantastic visuals, punchy copy, and a persuasive CTA. There’s only one problem: it’s not converting as many people as you want it to. That’s because when it comes to conversion, your home page just isn’t enough. You need landing pages. In fact, the more landing pages you …
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When it comes to selling, product photos can only get you so far. Customers want to see your product in action. They want to get a feel for how it works and how it looks. That’s why 40% of YouTube users look up a product on YouTube before buying it. It’s the next best thing to “try before you buy.” …
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