You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
View Post
Your brand doesn’t need to reach anyone and everyone. You need to reach the people who are interested in what you have to offer. That’s your target audience. In this week’s blog, Your Marketing People walks you through a three-step strategy involving developing your buyer personas, analyzing your competitors, and using that data to zero in on your target audience.
View Post
If you’re a B2B business, segmenting your email lists is a no-brainer. Sure, it takes a bit more finesse than for eCommerce, but it pays off. Segment your list, and you can sort and discover who your leads are by their stage in the sales cycle, their industry, and more. Read on to learn our best tips on building and segmenting your email lists for lead gen.
View Post
Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
View Post
Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We’ll explain everything. Here are five compelling ways boosting your ad spend leads to better results.
View Post
If you want your eCommerce brand to rake in the revenue this 2019 holiday season, it’s time to start working on your SEO tactics. Follow these holiday eCommerce tips and you’ll be well on your way to a holly jolly sales season.
View Post
As we head into the new year, Your Marketing People’s Smart Marketing Tips series is designed to help you take your company’s marketing efforts to new heights. This week, we review our best tips for developing your content strategy in the new year. Follow these, and you’ll be well ahead of your competition.
View Post
4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When …
View Post
What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing …
View Post
Do You Know Where Your Social Audience Is? For your social media investments to pay off, it’s not just about creating the right content; it’s about creating the right content for the right channels. As a responsible brand steward, you’ll want to claim your profiles across all the major platforms, but that doesn’t mean you’ll want to invest in them …
View Post
Recent Comments