TL;DR / Summary
Looking to level up your TikTok game? This article breaks down exactly how to choose the best TikTok hashtags, including evergreen favorites like #fyp, #foryou, #viral, #foryoupage, #tiktok, #fy, #trending, #funny*, and more (yourmarketingpeople.com). Here’s what you need to know:
- Blend ultra-popular tags with niche-specific ones to balance visibility and relevance.
- Use only the number of hashtags TikTok allows to maximize impact without clutter.
- Sprinkle in trending tags wisely — but never at the expense of your content’s context or authenticity.
- Think strategic: create your own branded challenges or hashtag campaigns to engage your followers.
Why it works: By using the best hashtags, you boost your chances of being discovered. Combine them with trending TikTok hashtags when they match, and you’re staying relevant. Monitor what’s trending, especially popular TikTok hashtags, but base your strategy on key TikTok practices that improve visibility, engagement, and shareability.
If you want to crush social media in 2025, your brand needs to be on TikTok.
Actually, let us rephrase that. If you want to crush digital marketing in 2024, your brand needs to be on TikTok.
Not only is TikTok the fastest-growing social network of the 2020s, but three in four Gen Zers now use TikTok for search…with over half preferring it over Google.
TikTok is an essential marketing platform for any brand, especially those looking to boost brand and product awareness. But in order to enjoy that awareness, people need to be able to find your videos on TikTok.
For that to happen, you need to be using TikTok hashtags wisely. Read on as we share the best TikTok hashtags to add to your videos in 2025.
Sections
The best TikTok hashtags
Below is a list of the best hashtags on TikTok. When in doubt, adding one (or two, or three) of these hashtags to your TikToks can help them go viral.
- #fyp
- #foryou
- #viral
- #foryoupage
- #tiktok
- #fy
- #trending
- #funny
- #duet
- #comedy
- #love
- #meme
- #funnyvideos
- #learnontiktok
- #music
- #video
- #like
- #memes
- #cute
- #prank
- #fun
- #happy
- #new
The above hashtags are some of the most popular hashtags used on TikTok. In particular, adding the #fyp or #foryoupage hashtags to your videos helps them show up on the main feed.
How to find Trending TikTok hashtags
Adding #fyp or #foryoupage to your TikToks is a no-brainer. But, sometimes you want to get a bit more specific with your hashtags to make them more relevant to your video. For example, if you’re a travel brand, a hashtag like #tiktoktravel can boost the discoverability of your video. The same goes for #foodtiktok for food brands, #smallbusiness for B2B brands, or #fitnessmotivation for health and wellness brands.
So, how do you find these top-performing hashtags? If you advertise on TikTok, you can find the latest trending TikTok hashtags in the TikTok Creative Center, under Trends. You can even sort by time period (Last 7, 30, or 120 days) and check “New to top 100” to find the newest hashtags climbing their way up the virality ladder.
You can also find hashtags on TikTok by clicking on the magnifying glass in the top right corner. Start typing in a keyword, such as “diy.” Scroll over to the right and tap on “Hashtags.” Here you can see all of the hashtags that start with that phrase, along with the number of videos using that hashtag. This gives you an idea of which hashtags are most popular for that topic.
As you can see, #diy has way more posts than #diytiktok, so you should use #diy for your tutorial content.
Google Trends: Discover What’s Beginning to Trend
Google Trends is a powerful tool that helps you tap into what people are currently searching for. It shows you real-time and historical data on search interest, making it easier to discover trending topics you can align your content with. That means you can identify trending hashtags before they saturate the platform.
To use it effectively:
- Type in a keyword related to your content or niche.
- Look at spikes in interest across different regions and timeframes.
- Use these insights to craft best hashtags that are timely and relevant to your audience.
By combining Google Trends insights with proven popular TikTok hashtags, you increase your chances of visibility. Think of it as riding the wave just before it crests — giving your video a better shot at going viral. Pair those trend-driven tags with evergreen top TikTok hashtags like #fyp and #viral for the perfect hashtag cocktail.
Twitter/X Trends: Track Trending Conversations
Want to stay ahead of the curve? Look at what’s trending on Twitter (now X). Twitter is where conversations ignite — and often those same topics spill onto TikTok within hours or days. By tracking trending hashtags on X, you get a glimpse into what’s culturally relevant right now.
How to do it:
- Visit the Trending tab on Twitter/X to see what’s being talked about.
- Look for hashtags tied to breaking news, pop culture, or viral moments.
- Use those insights to shape your content or select best TikTok hashtags that sync with what people are buzzing about.
Many of the top TikTok trends start as hashtags on Twitter. By mirroring those popular TikTok hashtags, your content becomes part of a larger, real-time conversation — boosting engagement and discoverability across platforms.
Why add hashtags to your TikToks?
There’s no rule that says you have to add hashtags to your TikToks. But, adding hashtags is the best way to boost the visibility and discoverability for your videos. Users follow hashtags on the platform to encourage the algorithm to show them more videos around that topic. By adding relevant hashtags to your videos, you increase the chances that your TikTok will be shown to people interested in the topics you’re covering.
Following hashtags on TikTok can also be beneficial for your brand. For example, you can search hashtags to find potential influencers you can work with. You can also search hashtags to get content inspiration for your videos and see what your competitors are doing.
As you gain more followers, you can even create your own TikTok hashtags to brand your videos and build a community around your brand.
Pro Tip: There is no limit to how many hashtags you can use on TikTok, as long as it fits within the 2,200 caption character limit. To prevent your videos from looking spammy, however, you may want to be a bit choosier with your hashtags — limiting yourself to 3–5 hashtags per post.
Want more ideas on how to make your TikToks go viral, with a strategy personalized for your brand? Connect with the TikTok experts at Your Marketing People.
Recap / Key Takeaways
- Use hashtags strategically by combining broad and niche options to increase your chances of visibility with the best hashtags for your content.
- Monitor Google Trends to discover rising topics and craft trending hashtags before they peak in popularity — this is key to finding the best performing tags early.
- Check Twitter/X for real-time trends — many top TikTok hashtags originate from there, giving you insight into what’s culturally relevant.
- Understand how hashtags can help your content reach the right audience by following a clear hashtag strategy that aligns with your brand goals.
- Don’t overcrowd your caption — stay within TikTok’s character limit while prioritizing the right hashtags and specific hashtags that match your video’s theme.
- Leverage branded hashtags to build community and encourage user-generated content that strengthens brand identity.
- Find the best hashtags by using tools like TikTok Creative Center, in-app search, and cross-platform trend monitoring.
- Study hashtags for TikTok that are both evergreen (like #fyp, #viral) and timely to maximize discoverability.
- Engage your audience with custom or branded challenges using popular hashtags on TikTok that reflect your brand voice.
- Refresh your strategy regularly by tracking trending TikTok hashtags that align with seasonal events, viral topics, or emerging conversations.
- Remember that TikTok videos perform best when hashtags enhance context rather than clutter captions — quality over quantity wins.
