Benefits of Google Remarketing

Think about the last time you bought something online. 

Maybe you visited the website, browsed around, and added a few items to your cart. Then someone texted you the latest viral video and you forgot to check out.

The next day as you’re reading your favorite blog, you see ads for the exact same things you had in your cart. You’re glad for the reminder, and click through to purchase.

That’s Google remarketing at work, and it offers a lot of benefits for brands.

What Is Remarketing?

Remarketing is a type of advertising that positions your ads in front of people who previously interacted with your website. That interaction can describe a variety of things. They may have added an item to their cart, like in our hypothetical example above, or they may have visited a landing page on your website or watched one of your YouTube ads.

Whatever it was, you can create remarketing campaigns that dynamically follow those people around the web, serving them with ads that boost your brand awareness and remind them to come back and purchase.

What Are the Benefits of Remarketing?

Remarketing ads have a click-through rate that’s 10 times higher than a traditional display campaign. Suffice it to say, remarketing is a tool you want in your advertising toolbox. Here are a few reasons why.

Remarketing is extremely effective. With other forms of digital advertising, here you’re targeting people based on your best guess that they’ll be interested in your brand or product. With remarketing, you know that they’re interested. They already clicked on your ad, browsed your website, watched your video, or otherwise engaged with your brand. Because they are already interested in your brand, they’re that much more likely to convert.

Google remarketing campaigns can be granular in focus. You can create one remarketing campaign for people who added a product to their cart but didn’t check out, and another for people who simply viewed the product page. 

Your ads reach websites beyond the Google universe. One reason remarketing is so effective is that your ads appear to users even when they’re not searching on Google. Remarketing campaigns can reach anyone browsing the Google Display Network, which includes over 2 million websites and apps and reaches 90% of all Internet users worldwide.

Remarketing campaigns are easy to create. You can use automated bidding strategies that optimize your bids for conversions using machine learning. You can also upload copy, images, and video to have Google create dynamic ad combinations on your behalf.  

How Do You Use Google Remarketing?

The world is your oyster with Google remarketing. Some popular remarketing strategies include;

• Remarketing to people who visited your website. These ads keep your brand top of mind as people browse websites on the Google Display Network. Retargeted visitors are 70% more likely to convert after clicking on a remarketing ad. 
• Remarketing to people who added something to their cart. You can create dynamic remarketing ads that include those very products.
• Remarketing to people who watched your YouTube video. If someone views your YouTube video, or visits your channel, you can serve them with ads across the Display Network. 
• Remarketing to your existing customers. You can upload a list of your customer emails to Google Ads. As long as they’re signed into a Google product or service, be it their Gmail inbox or their Android phone, you can retarget them. 
• Remarketing to people who saw your paid search ads. Sadly, many people won’t see your ad and click to buy right then. Fortunately, the research shows that the more a person sees a remarketing ad, the more likely they are to convert: 

Make Your Google Remarketing a Success

Ready to unlock the benefits of Google remarketing? 

Let our paid search experts set your campaigns up for success. When we ran a remarketing campaign for our clients, it brought in over 1,600 additional leads at a 44% lower CPA than a regular search campaign. 

Contact us now.