Advertising spend is expected to grow nearly 6% in 2023 — and that’s just one slice, albeit a large one, of the overall marketing pie.
With spending on the rise, where should you invest your marketing dollars in 2023? Read on as we share our top digital marketing tips for 2023.
Sections
1. Get on TikTok
If your brand isn’t on TikTok yet, make 2023 your debut year. Now is the time to start experimenting with short-form video and developing a winning TikTok strategy. Follow these tips for success:
- Play with popular TikTok effects like green screen, stitch, and slideshows.
- Add trending audio to your videos.
- Create short tutorials that feature your products.
- Add subtitles to your videos.
- Use relevant hashtags like #fyp.
- Engage your followers by responding to their comments.
2. Focus on customer experience
Since the start of the pandemic, nearly 40% of consumers have switched brands, marking what McKinsey called a “historic shift in brand loyalty.” Today, nearly nine in ten businesses compete on customer experience (CX) alone. So, make your CX a selling point in your digital marketing:
- Promote your CX through positive customer testimonials and reviews.
- Showcase the ease of shopping on your app or website via your Facebook and YouTube ads.
- Repost TikToks and Instagram Reels where customers show off what they’ve styled, cooked up, or otherwise created using your products.
3. Lean into interactivity
Your customer experience is defined by your customer’s interactions with your brand. Deepen your relationship with customers, and make their experience more meaningful, by proactively offering new ways to interact with your brand.
- Implement chatbots on your website and set up Facebook Messenger to make it easier for customers to discover products, shop, and get updates on their order.
- Increase your interactivity on social media. Encourage and respond to comments on your posts, and engage your followers with polls, sliders, and questions on Instagram Story ads.
- Keep an eye on the development of the metaverse. In 2023 we’ll likely see big brands embrace the metaverse. Watch what works and what doesn’t.
4. Leverage user-generated content
Even with marketing spend increasing year-over-year, you still want to be smart with your budget. Why not leverage the free content created by your fans and customers? User-generated content (UGC) can help you grow your customer base, deepen their loyalty, and, most importantly, win more of their sales.
- Encourage customers to tag your brand, and reshare social media posts that feature your products.
- Add an Instagram gallery alongside the customer reviews on your product pages.
- Prompt TikTok users to stitch your video and share their experience with your brand.
Paid UGC can be just as powerful, too, especially given the rise of the content creator. According to HubSpot, 30% of 18-24-year-olds and 40% of 25-34-year-olds call themselves content creators. Partner with popular and niche influencers on TikTok, Twitch, and YouTube on unboxing videos, giveaways, and more.
5. Say yes to SMS
SMS marketing is on the rise, and it’s no surprise. With the loss of third-party cookies, marketers must rely on first-party data more than ever. Gather and act on that data by spinning up a SMS marketing campaign in 2023.
How can you use SMS to connect with customers in 2023? Try:
- Texting exclusive promo codes to your SMS subscribers.
- Sharing your latest product launches and sales.
- Sending order and delivery updates via text.
Win in 2023 with the right digital marketing strategy
From TikTok and Twitch to SMS and CX, there’s a lot to be excited about in 2023. Focus on the right tactics for your brand by partnering with the digital marketing experts at Your Marketing People. It’s time to take your digital marketing to new heights.
