So you want to become a digital marketing expert.
Whether you’re managing a local business, launching an ecommerce site, or simply interested in how marketing works, you’ve come to the right place.
Read on as we share five smart tips for learning digital marketing and becoming an expert at your own pace.
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1. Read up on digital marketing
Fortunately, there is no shortage of digital marketing information out there. One of the best ways to become a digital marketing expert is by subscribing to marketing blogs and industry publications. In addition to following our own blog here at Your Marketing People, you might consider checking out the following blogs and news sites:
- Marketing Dive
- HubSpot Marketing Blog
- Search Engine Journal
- Marketing Land
- Search Engine Land
- Digiday
- CMSWire
- Content Marketing Institute
- Moz
- Neil Patel
- Social Media Examiner
- Semrush
- Ahrefs
2. Get certified with Google and Meta
If you’re interested in making your digital marketing expertise official, we have good news: you can actually get certified in digital marketing.
Both Google and Meta offer online courses in digital marketing. Complete the course and pass a test, and you’ll earn a certification you can show off on your resume and LinkedIn.
Google offers certificates in Digital Marketing & E-commerce, Fundamentals of Digital Marketing, and Search Engine Optimization Fundamentals. Want to become a Google Ads expert? Choose from one (or more) of 11 Google certificates for Google Ads:
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping ads
- Google Ads Apps
- Google Ads Measurement
- Google Ads Search Professional
- Google Ads Display Professional
- Google Ads Video Professional
- Google Ads Creative
- Grow Offline Sales
Similar to Google, Meta offers courses and certificates that range from beginner to advanced and span the gamut of digital marketing skills. You can get certified as a:
- Digital Marketing Associate
- Marketing Science Professional
- Creative Strategy Professional
- Media Planning Professional
- Media Buying Professional
- Community Manager
- Meta Spark Creator
3. Take an online bootcamp
In addition to the official certificates from Google and Facebook, there are a ton of online courses and bootcamps dedicated to digital marketing. You can find a number of digital marketing courses on Coursera, as well as through the American Marketing Association and Digital Marketing Institute.
You can also get certified in using particular software. For example, Hootsuite offers a Social Marketing Certification, while HubSpot offers courses in content marketing, email marketing, and digital advertising, to name a few.
4. Find your tribe
As you start growing your digital marketing skill set, you’ll get to know certain influencers and marketing experts.
When you find someone who speaks to you — whether they share a similar sense of humor and have specialized knowledge in the area of digital marketing you’re interested in — follow them. Watch their YouTube videos, listen to their podcast, subscribe to their newsletter, and follow them on social media. You’ll never miss their take on the latest digital marketing trends, and you’ll have consistent access to new tips and ideas that will help you deepen your expertise.
5. Work with experts
Finally, the best way to become an expert in digital marketing is to start putting your knowledge into practice. You can always start experimenting on your own websites, blog, or social media, but you’ll learn more, faster, when you work alongside other digital marketing experts.
By partnering with experts, you’ll discover even more best practices. Best of all, those best practices won’t be theoretical. They’ll be proven, and based on their own real-world experience.
Are you ready to get started? Contact Your Marketing People today. We’ll help you develop a custom digital marketing strategy for your brand that’s designed to meet your goals, from more leads to more followers to more revenue — or all of the above.
