6 HubSpot Tips and Tutorials to Grow Your Brand
HubSpot didn’t become the leading CRM with over 50,000 users overnight. As a digital marketing agency, one of our favorite things about HubSpot is that it evolves with the digitalscape. The HubSpot team is constantly making adjustments in the platform to make it more user-friendly and adaptable to changing digital marketing trends.
Hopefully you’ve spent some time considering the benefits of the HubSpot CRM platform and what it can do for your brand. We’ve covered some of the basics of HubSpot, as well as email marketing and social media marketing.
If you do take the plunge and sign up for HubSpot, below we share some of our favorite HubSpot features and advice. These tips, tutorials, and resources have helped us grow our own brand—and we know they can be impactful for yours too.
1. Start with the HubSpot Video Demo
Whether you’re making a final decision on whether you want to use the leading CRM for your brand or you’re just getting started within the platform, the video demo is well worth the 30 minutes.
The HubSpot Video Demo walks you through some of the basic platform features. You’ll learn how to set up your website with HubSpot, how to choose and change templates, add team members, how to set up and best use reporting features, and more.
2. Utilize the Free Marketing Resources
Did you know HubSpot has a whole section of its website dedicated to free marketing content to help your business succeed? The inbound marketing resources run the gamut from building content marketing strategies to how to create more brand awareness to how to calculate your lead and sales goals. You can even gain access to more free templates for your web pages.
HubSpot Academy, created by the CRM experts, offers numerous training courses and certifications to teach you how to use all of HubSpot’s tools. We recommend watching all of the marketing training courses after signing up to help you get started.
3. Develop an In-Sync Multichannel Strategy
Today’s consumers switch between desktop, mobile, and tablet, and use multiple digital channels to view products/services and make purchases every day. A cohesive multichannel inbound marketing strategy is not only useful, it’s necessary. Review your data to find the digital channels your ideal audience is spending the majority of their time on and focus on those, adjusting your budget accordingly.
Your brand’s content is a great place to start. With HubSpot, a solid content strategy is easier than ever to implement. HubSpot built its content strategy tool in response to how much SEO has evolved in recent years. Now, people tend to search the way they talk rather than keying in relevant keywords.
For example, if you’re looking for restaurants in Irvine, California, instead of searching “Irvine restaurants,” you might type in “best restaurants near me.” HubSpot’s SEO tool offers topic suggestions based on relevance, competition, and popularity.
You can then create new web pages and blog content around the topics that matter most to your customers and link them to those pages. Combine website content with blogs, social media, and email marketing to build your brand.
4. Set Up and Review Your Reporting
The reporting features in HubSpot are your new best friend. Accuracy in reporting and understanding the data can make or break your future plans for your company. Since marketing automation reduces the risk of inaccurate reporting, you can use the data to discover action items for new and existing campaigns.
If your emails aren’t converting customers, consider reworking the messaging or running subject line tests. If your organic social media posts aren’t being read, think about boosting your posts through paid social advertising.
With HubSpot’s built-in marketing analytics tools, you can see at which points in the lead funnel your customers are converting or falling out. With its website traffic charts, you can analyze how your web pages are performing and see which traffic sources are bringing in the most website visitors and contacts over time.
5. Focus on Segmentation
At its core, the goal of digital marketing is to deliver the right message to the right audience at the right time in order to encourage them to complete an action. With so consumers engaging with so many channels, the ability to segment your lists is gold. From email marketing to social media to paid search and more, HubSpot offers endless combinations to segment your audience list according to things like interests, demographics, age, etc.
HubSpot’s segmentation allows you to better nurture your leads with impactful messages at the opportune time. “Our best advice is segment your ideal audiences into groups so that your message really resonates with them,” says Alisha Chocha, President of Your Marketing People.
Recent studies show just how crucial brand awareness and relevant messaging are to consumers. According to McKinsey & Company, 70 percent of customers made purchases from brands that they were already considering in their decision journey.
On the flip side, that means only 30 percent of purchases were made to brands that weren’t top of mind or in the initial consideration set. It’s more important than ever to get your brand in the minds of you audience in a meaningful way.
6. Seek Expert Help
As a HubSpot Certified Agency Partner, Your Marketing People has helped our clients implement and manage their inbound marketing efforts through HubSpot. We’ll review your data and make recommendations for new digital marketing channels to add to your overall strategy. If you’re running campaigns and not seeing the results you want, our certified team can help.
We know the ins and outs of the HubSpot platform (we use it ourselves!). As a bonus, our agency can pass on HubSpot discounts to you when you sign up through us.
Grow with HubSpot
HubSpot is a powerful software that can greatly benefit your company’s inbound marketing and sales plans and processes, all in one place. In case you missed it, check out our beginner’s guide, and let us know how we can help you get started.