What You Should Know About HubSpot for Social Media
Every single day, over 1.5 billion people log into Facebook—and that’s just Facebook. It doesn’t count the millions of people on Instagram, Snapchat, Twitter, YouTube, and more.
For your business to compete, you have to be present on social media.
But simply being present isn’t enough. You need to be consistently pushing out effective content that intrigues your audience, earns their likes, and gets them to engage with your business—whether by following your brand, visiting your website, or attending your events. Done right, social media marketing can do all of that and more.
How are you supposed to keep on top of it all? Your business is likely on several social media platforms, and you’re creating and sharing unique content on many of them. How are you supposed to be able to look at things from a high level and know what’s working, and what isn’t?
That’s where social media software like HubSpot comes in. Let’s take a look at HubSpot’s top social media features, and how they can help your business.
Schedule future social posts with ease
There are a lot of social media scheduling tools out there, including Buffer, HootSuite, and Sprout Social. Like many of these tools, HubSpot allows you to queue up future social posts and schedule them for publishing on Facebook, Instagram, Twitter, and LinkedIn.
Where HubSpot stands out, however, is the way it goes beyond the standard functionality. Connect HubSpot to your blog, and the tool automatically shares out new blog articles as soon as you publish them.
Even better, you can integrate your social sharing with the rest of your campaign management. HubSpot is a fully-integrated inbound marketing platform that ties your website analytics, blog, and email marketing together. Social media is just one part of that. When you set up a marketing campaign in HubSpot, you can schedule your social posts to complement the other elements of your campaign, such as a drip email series or your landing pages.
See what people are saying about you
Posting to social media is just one part of the equation. The second, arguably more critical part, is seeing how your audience engages with your posts and responding back to them.
In your Monitoring dashboard in HubSpot, you can create “Inbox Streams” for all of your comments on different platforms. You can also separate out your retweets and mentions, or set up alerts for keywords relevant to your business, such as your brand name, corporate leadership, or campaign-specific hashtags. All of these can be triggered to send email alerts to various members of your team, so they don’t even have to log into the tool to know what’s going on.
Here’s our favorite part. Because HubSpot is connected with your CRM, you can tie these interactions back to actual customers and prospects in your database. This gives your sales team an incredible advantage; they can personalize their communications with these leads, nurturing them based on their whole experience with your company (not just the email conversations with the sales rep).
This feature alone makes HubSpot social media software a worthwhile investment, as it’s something you’re not going to get with the other run-of-the-mill social tools out there.
Tie it all together with social reports
You’ve used HubSpot to schedule your posts and monitor their engagement. Now, it’s time to tie it all together with HubSpot’s social reports.
Their reports make it easy to see at-a-glance how your brand is performing on social media, both at the top level as well as by individual campaign. You can view metrics over time, by platform, and more.
These reports aren’t just pretty to look at, though. They’re packed with actionable insights that can help you optimize your social media marketing. For example, the YouTube reports tally up basic stats—like likes, dislikes, shares, and comments—but they also show you how people are viewing your video content. Are they watching all the way through? Does the time you post the video seem to affect your engagement metrics?
Speaking of time, HubSpot’s social analytics also give you suggestions for when you should be sharing posts, to optimize for engagement on different networks. When you put these insights into action, you’ll start to see more of that glorious up-and-to-the-right trendline on your reports.
HubSpot vs. Other Social Media Management Platforms
You can probably tell we love HubSpot, and there’s a good reason for that. We’ve seen firsthand how our clients struggle with the other social management platforms. We’ve also seen how, once they move to HubSpot, that frustration goes away.
That’s because HubSpot takes the headache out of managing social media for your business. With their intuitive monitoring tools and robust reports, it’s not just easy to “do” social media; it’s easy to optimize your social media.
In case you’re wondering why you should choose HubSpot, versus the other options out there, like HootSuite or Buffer, it really comes down to this: HubSpot is a comprehensive inbound marketing software that integrates your social media with the rest of your marketing, allowing your team to drive better results, faster. HootSuite and Buffer, on the other hand, are social media tools.
Like HubSpot, they make it easy to monitor, schedule, and promote your business on social media—but you won’t enjoy the serious value-adds of HubSpot, like their insightful reports, easy cross-channel integration, and ability to synch up your social media fans with your customer database.
When it comes to nurturing more customers through the pipeline, starting with social media, it doesn’t get better than HubSpot.
Choose HubSpot for your social media
Ready to choose HubSpot for your social media? Perfect.
Your Marketing People is a HubSpot Silver Certified Agency Partner. That means that HubSpot loves working with us. Thanks to our expertise using the platform, they give us exclusive discounts we can pass on to our customers, along with a dedicated account rep who can answer any questions our clients have.
We were also ranked as one of their Top Digital Agencies in Los Angeles. That means our customers love working with us too.
Contact us today to learn more about our HubSpot services, and how we can help your business succeed on social media.