Should you be advertising on Pinterest in 2024? For most businesses, the answer to that question is yes.
Read on as we share the latest Pinterest advertising statistics, the types of Pinterest ads you can use in 2024, and tips for running a successful Pinterest ad campaign.
Sections
2024 Pinterest advertising statistics
Pinterest has a lot to offer advertisers. Just take a look at these statistics.
- Nearly half a billion people (482 million) use Pinterest every month. That’s a massive audience for your ads to reach.
- When starting a new project, 85% of Pinners say they visit Pinterest first — making Pinterest advertising a no-brainer for brands in the DIY, apparel, home decor, and dining and entertaining spaces.
- 80% of weekly Pinterest users have discovered new brands or products on Pinterest. You can introduce your brand to new customers with a Pinterest ad campaign.
- When compared to other social platforms, Pinterest ads offer a more efficient cost per conversion and double the return on ad spend.
Types of Pinterest ads you can use in 2024
Pinterest offers a variety of ad types, including:
- Standard Ads (formerly Promoted Pins), which enable you to boost the presence of one of your Pins
- Video Ads, which grab attention through movement
- Idea Ads, which resemble an immersive Story format
- Carousel Ads, which let people swipe through multiple images in one ad
- Collection Ads, which allow you to pin (no pun intended!) multiple products in a single image
- Shopping Ads, which show additional product information and click through to your website
- Showcase Ads, which include a main Pin plus links to additional, swipeable Pins below
- Quiz Ads, which drive engagement through short quizzes
When developing your Pinterest advertising strategy, consider which of these ad formats will be most persuasive for your audience.
3 tips for successful Pinterest ad campaigns in 2024
Follow these tips to get more out of your Pinterest campaigns this year.
1. Find your target audience.
Like most social platforms, Pinterest’s targeting options allow you to zoom in on people who match your target customer demographics, interests, and more.
But, you can make your life easier by opting into Pinterest’s auto-targeting, or by selecting from one of their target personas (e.g. Gen Z Foodie). These target personas are developed using Pinterest’s own first-party data based on user’s searches and engagement.
2. Stay on top of Pinterest trends.
The Pinterest Trends tool shows you not only what’s hot right now, but what’s about to be hot in the very near future. With these insights, you can supercharge your campaigns by adjusting your ad copy, hashtags, and imagery to match what’s top of mind for Pinterest users right now. Plus, you can filter trends by interests, keywords, age, and more.
Did we mention that trends start earlier — and last about 20% longer — on Pinterest than on other platforms?
There’s also Pinterest Predicts, which predicts future trends for the year ahead. Like Pinterest Trends tool, these offer brands a competitive edge, especially when you sponsor a Pinterest Predicts trend. This unique advertising option earns brands a Special badge on their ads.
3. Work with the pros.
Ultimately, to get the best results, you need to work with the best people — in this case, Your Marketing People. By working with an experienced digital marketing agency, you can enjoy all the benefits that experts provide, including:
- Tenured experience in the ins and outs of Pinterest advertising
- Strategic insights about what ad formats, keywords, imagery, and more perform best for your industry and with your target audience
- Detailed analysis and reporting into how your campaigns are performing
Ready to get started? Contact Your Marketing People today.
