How to Choose a Marketing Objective for Your Google Display Campaign
Google Display is a channel worth including in any advertising strategy. These campaigns boast impressive reach, as they can appear throughout the Google Display Network of over 2 million apps and websites, including YouTube and Gmail. Plus, display campaigns can help you reach, engage, and convert customers at each stage of the marketing funnel. You just need to choose the …
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How to Track Facebook Ads in Google Analytics
If you’re one of the ten million businesses advertising on Facebook, you may be wondering how all those clicks and impressions translate to your website KPIs. Sure, Facebook’s analytics will tell you how many people are seeing your ads, clicking through to your website, and buying something — but what does their journey look like once they arrive on site? …
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What Are Remarketing Ads, and Where Do They Appear on Google?
Did you know the average conversion rate hovers around 0.5% to 4%? Those numbers seem depressingly low, until you recognize that they obscure one key factor: not everyone converts the first time they come to your website. That’s why you need to continue marketing to them. Specifically, you need to re-market to them, by targeting the people who have already …
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What Is a Good CTR for Google Ads?
If you’ve been advertising with Google Ads, you may be wondering how your ads are doing. Sure, you’re getting some clicks and conversions — but could you be getting more? Is your Google Ads CTR good, bad, or average? CTR stands for click-through rate, or the number of people who clicked on your ad, divided by the total number of …
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PPC Advertising: Is It Right For Your Business?
Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works. Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide. How PPC Advertising Works PPC ads are one of the types of Google ads you see at the top of the search …
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Google Ads and YouTube: Your Top FAQ, Answered
Gearing up to create your first YouTube Ads campaign? We bet you have some questions. You may be wondering: Is YouTube advertising really worth it? What are the benefits? What’s the point of linking your Google Ads and YouTube accounts? Once you get started, which are the most important metrics to pay attention to? You’ve come to the right place. …
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Best Seller List in Google Merchant Center
Do you advertise on Google Shopping? Google just released something exciting you’ll want to know about: their Best Sellers Report. Currently available in only four countries (including the US), this report shares exclusive data about which products are the most popular on Google Shopping right now. These insights can revolutionize your advertising and go-to-market strategy. Read on to learn more …
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How Does Google Shopping Work?
Have you ever searched for a product you wanted to buy on Google? You likely saw ads like the ones below at the very top of the search results. These are Google Shopping ads, and they’re one of the best ways to get your products in front of potential customers — right when they’re ready to buy. What Is Google …
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Google Ad Formats
Text, image, and video – oh my! When it comes to Google ad formats, those are just the beginning. Google offers several different ad formats, and each offers its own benefits, from visual storytelling to quick-hit information. Many campaigns benefit from using a variety of ad formats. Not sure which ones to use? Read on. We provide an overview of …
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Google Conversion Tracking
When you’ve started a Google ads campaign and the clicks start coming in, things get exciting fast. You want to celebrate, but at the same time, you’re thinking… Are these clicks turning into sales? Which of my campaigns and keywords are actually driving those clicks? Can I get the same clicks for less money? These are all questions that can …
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