Best Seller List in Google Merchant Center
Do you advertise on Google Shopping? Google just released something exciting you’ll want to know about: their Best Sellers Report. Currently available in only four countries (including the US), this report shares exclusive data about which products are the most popular on Google Shopping right now. These insights can revolutionize your advertising and go-to-market strategy. Read on to learn more …
View Post
How Does Google Shopping Work?
Have you ever searched for a product you wanted to buy on Google? You likely saw ads like the ones below at the very top of the search results. These are Google Shopping ads, and they’re one of the best ways to get your products in front of potential customers — right when they’re ready to buy. What Is Google …
View Post
Google Ad Formats
Text, image, and video – oh my! When it comes to Google ad formats, those are just the beginning. Google offers several different ad formats, and each offers its own benefits, from visual storytelling to quick-hit information. Many campaigns benefit from using a variety of ad formats. Not sure which ones to use? Read on. We provide an overview of …
View Post
Google Conversion Tracking
When you’ve started a Google ads campaign and the clicks start coming in, things get exciting fast. You want to celebrate, but at the same time, you’re thinking… Are these clicks turning into sales? Which of my campaigns and keywords are actually driving those clicks? Can I get the same clicks for less money? These are all questions that can …
View Post
Optimize for Google Core Web Vitals Update
- Google
-
Google
- January 22, 2021
If you keep up on marketing news, you may have heard of the Google Core Web Vitals update happening this year. This announcement has shaken up the SEO world, and marketers are scrambling to make sure their sites are prepared in time. Whether you’re still confused by what “core web vitals” even means, or you’re already panicking, we’re here for …
View Post
Data-Driven Attribution Model on Google
Data-driven attribution is all the rage these days. If you’re running a Google Ads campaign, you’ve probably heard of it. But what is it exactly, and what’s so great about it? Here’s the short answer. Unlike other attribution models, data-driven attribution gives credit for conversions based on how real people actually interact with your ads. In other words, it’s the …
View Post
Benefits & How to Use Google Ads Editor
Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
View Post
What Are Responsive Ads on Google?
In the online world, the word responsive most often describes websites that are considered mobile-friendly. These websites automatically adjust their size and format to fit the device the user is viewing them on, be it a tablet, smartphone, or desktop computer. Responsive ads on Google function similarly — but with even more bells and whistles. Read on to learn what …
View Post
5 Key Benefits of Advertising Online with Google Ads
It’s a classic conundrum for any business owner. You’ve got a fantastic website, great products, and a team that’s ready to serve. All you need is more website traffic, and more conversions. If only there was a way to target your ideal audience, make sure they see your website on Google, and entice them to click through with the right …
View Post
Planning Your First Google Ads or Facebook Campaign? Here’s What to Do
Getting ready to advertise on Google Ads or Facebook? It pays to plan ahead. When planning a campaign, the first thing you should think about is — drumroll, please — your campaign goals. Are you looking to increase traffic and clicks, or are sales more important? What about brand awareness? Video views or engagement? Your goals will dictate the rest …
View Post
Recent Comments