Google Smart Display Campaign

The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA.  This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …

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Google Ads Smart Bidding Uses Machine Learning [Here’s Why]

If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns?   The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …

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Using the Keyword Planner Tool

Using the Keyword Planner Tool Google Ads recently announced that it is no longer providing data on all search terms. This got a lot of us marketers all worked up…and rightfully so!  We live and breathe the search term report for keyword expansion and also to ensure we are not wasting money on irrelevant terms. With Google no longer providing …

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How Do Algorithms Work?

Algorithms on search engines like Google and social media platforms like Facebook and Instagram decide how your organic content is discovered. This means that algorithms have a huge impact on your brand’s organic digital marketing efforts. Are you unsure of what algorithms are and how they work? Don’t worry, we’ve got you covered. We’re a full-service digital marketing agency and …

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