Google Ads has a lot to offer advertisers. Just check out these statistics: These ads boast click-through rates as high as 8%. For keywords with purchasing intent, the ads steal 65% of the clicks. Businesses who advertise on Google enjoy a ROI of $8 for every $1 spent. If you’re advertising on Google Ads, there’s only one way to know …
View Post
According to recent research, about 12% of searches include a featured snippet in the results. When a featured snippet appears, it steals over 35% of all clicks. Featured snippets take up a sizable amount of search real estate, and they’re used in traditional and voice search alike. In other words, they’re worth optimizing for! With that in mind, here’s a …
View Post
Links continue to be one of the strongest ranking factors. In fact, a few years ago, Google acknowledged links are one of the top three ranking factors. However, not all links are created equal. Google likes to see a well-rounded backlink profile. In Google’s eyes, a good backlink profile is one that looks natural. Garner too many links of one …
View Post
Is Performance Max right for your brand? Resources: https://blog.google/products/ads-commerce/performance-max/ The end of shopping campaigns is near. But don’t panic. Google has announced as they will be retiring Google shopping, a new campaign that came out of beta is supposed to take over. It’s known as Performance Max. Google introduced Performance Max campaigns in 2020. It allows brands to reach customers …
View Post
U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
View Post
Consider this stat: people who shop on mega sales days, like Black Friday and Cyber Monday, are more likely to spend more than those who don’t. Translation? You want to be targeting these people with a savvy advertising strategy this holiday season. We got you. Read on as we share our best tips for success this BFCM weekend. 1. Crank …
View Post
For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
View Post
Considering expanding your ecommerce sales beyond the U.S.? You’re in good company. Nearly half (45%) of American ecommerce businesses sell to customers outside the U.S., according to data from Statista. Whether you’re preparing to go global or you’ve already begun testing the waters, you know marketing will be a large part of your success. More specifically, you know Google Ads …
View Post
Paying attention to your campaign analytics is a big part of Google Ads success. You want to see how different campaigns and keywords are driving clicks and conversions. In order to see that, you need to be able to track your campaigns in Google Analytics. Fortunately, Google makes this easy, thanks to a little something called auto-tagging. What is auto-tagging? …
View Post
Did one of your Google Ads get disapproved? Don’t worry. We explain how the Google Ads review process works, and how to fix or appeal an ad that’s been disapproved. How long does Google’s ad review take? The Google Ads review process begins automatically as soon as you create or edit an ad. All new ads, as well as any …
View Post
Recent Comments