Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
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If you want your eCommerce brand to rake in the revenue this 2019 holiday season, it’s time to start working on your SEO tactics. Follow these holiday eCommerce tips and you’ll be well on your way to a holly jolly sales season.
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SEO is tough. When you’re a small business, it’s even tougher. But, it is possible to hold your own among the big brands in the search results. Here, we give you 4 ways to improve your SEO strategies to compete with large companies.
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Like anything with online marketing, SEO is under constant evolution. What worked five years ago barely moves the needle today. Your Marketing People busts the SEO myths you should leave behind, and shares our best advice for what to focus on instead.
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Does Your Link Acquisition Strategy Need a Refresh? Links are one of the top 3 ranking factors for SEO, and that’s coming straight from the folks at Google. If you want your site to perform well in the search engines, you need a solid link acquisition strategy. Like many elements of SEO, building your backlink profile is a constant process. …
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Why You Should Adopt Accelerated Mobile Pages If you spend any time in the SEO world, chances are you’ve heard of Accelerated Mobile Pages, or AMP for short. Even if you’re not in SEO, you’ve likely already encountered AMP in your own Google searches, whether you realized it or not. AMP pages commonly appear in the “Top Stories” news carousel …
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How to Use Google Analytics Data to Improve Your SEO Strategy When it comes to SEO, it’s pretty typical for keywords to dominate the conversation. Everyone’s worried about what keywords they’re ranking for and how many. Keywords are undoubtedly important for SEO, but they’re just one part of a holistic SEO strategy. What’s more important is that your SEO strategy …
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UX and SEO: 3 Ways User Experience Improves Your SEO Over the past few years, Google has placed more emphasis on providing an excellent user experience (UX) to your website visitors. It makes sense: Google is all about helping people find what they need online. With each website they feature on page one of their search result pages (SERPs), they’re …
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How to Launch Your New Site, with SEO Intact: A 12-Step Checklist Website launches and redesigns are a big endeavor, but sometimes a very necessary one for brands. Maybe you’ve changed your brand name, and you need the website to match. Or maybe your name’s the same, but you’ve completely overhauled your look and branding. Whatever your reason, you don’t …
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