When smart speakers and Siri came on the scene in the 2010s, experts predicted the meteoric rise of voice search. They were right. Today, roughly 40% of Americans use voice search in 2022. Moreover, 71% of people say they actually prefer using voice search over typing into a search bar. And half of people have made a purchase using a …
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HTML matters. It’s what makes your web page a web page, after all. But some HTML tags also matter for SEO. Today, we take a look at seven of them. 1. Title tag The title tag is the title of the page that shows up in your browser window, as well as in the Google search results. Here’s an example …
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A headline can make or break your article. Write a great one, and people will click on your article. Write a not-so-great one, and they’ll click on the next result they see in Google. But, what makes a great headline? There’s actually a formula for that! The formula for a winning headline includes the following five elements: Read on as …
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New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
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Marketing is tough when you’re in a disruptive industry. You can’t rely on what your competitors have done, because you may not have any. The market didn’t exist until you created it. You don’t have any keyword research to work with, because people aren’t talking about your product or service yet (again, because they don’t know it exists). You have …
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When was the last time you asked Siri to tell you the name of an actor in a TV episode, or said, “Hey, Google, how late is Trader Joe’s open?” That’s voice search at work. And it’s not just making your life easier; it’s expected to upend SEO as we know it. Voice search technology uses smart assistants (like Google …
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SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how? That’s where SEO agencies come in. Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in …
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Wouldn’t it be nice if, instead of bidding on keywords you’re already organically ranking for, you could optimize your paid search campaigns to bid just on the keywords you’re not? Better yet, what if you could use your paid search campaigns to identify gaps in your organic content strategy? Good news: Google agrees with you. That’s why they’ve created the …
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Google’s December Core Update which began rolling out December 3rd has resulted in major SERP changes. According to Search Engine Land, this rollout is even larger than the May 2020 core update. Source: https://www.semrush.com/sensor/ Source: https://moz.com/mozcast/ “The Latest Google Update Tanked My Rankings and Traffic!” The SEO-sphere is in full freak out mode, especially in the “black hat SEO” and …
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Algorithms on search engines like Google and social media platforms like Facebook and Instagram decide how your organic content is discovered. This means that algorithms have a huge impact on your brand’s organic digital marketing efforts. Are you unsure of what algorithms are and how they work? Don’t worry, we’ve got you covered. We’re a full-service digital marketing agency and …
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