Did You Know You Can Find Website Bugs Using Google Analytics?
Did You Know You Can Find Website Bugs Using Google Analytics? If you’re like most companies, you likely think of Google Analytics as a great, free tool for tracking and reporting on your website’s traffic. And while it definitely performs these tasks, the solution can be used for so much more. Once you get to know advanced features in Google …
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How Lazy Loading Images Can Benefit Your SEO
How Lazy Loading Images Can Benefit Your SEO If you pay attention to SEO news, you may have noticed site speed has taken on increasing importance in the last few years. Ever since 2010, it’s been a ranking factor for desktop searches. In 2018, Google made it a ranking factor for mobile searches, too. Then, just a few months ago, …
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Google My Business: 7 Best Practices and Tips
Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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PPC, SEO, or Both? How to Decide What’s Best for Your Brand
- Pay-Per-Click, SEO
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PPC, SEO
- September 5, 2019
In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
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Preparing Your Business for the 2019 Holidays
If you want your eCommerce brand to rake in the revenue this 2019 holiday season, it’s time to start working on your SEO tactics. Follow these holiday eCommerce tips and you’ll be well on your way to a holly jolly sales season.
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How to Compete with Large Brands in Search Results
SEO is tough. When you’re a small business, it’s even tougher. But, it is possible to hold your own among the big brands in the search results. Here, we give you 4 ways to improve your SEO strategies to compete with large companies.
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Is SEO Really Dead?
Like anything with online marketing, SEO is under constant evolution. What worked five years ago barely moves the needle today. Your Marketing People busts the SEO myths you should leave behind, and shares our best advice for what to focus on instead.
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Does Your Link Acquisition Strategy Need a Refresh?
Does Your Link Acquisition Strategy Need a Refresh? Links are one of the top 3 ranking factors for SEO, and that’s coming straight from the folks at Google. If you want your site to perform well in the search engines, you need a solid link acquisition strategy. Like many elements of SEO, building your backlink profile is a constant process. …
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Why You Should Adopt Accelerated Mobile Pages
Why You Should Adopt Accelerated Mobile Pages If you spend any time in the SEO world, chances are you’ve heard of Accelerated Mobile Pages, or AMP for short. Even if you’re not in SEO, you’ve likely already encountered AMP in your own Google searches, whether you realized it or not. AMP pages commonly appear in the “Top Stories” news carousel …
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How to Use Google Analytics Data to Improve Your SEO Strategy
How to Use Google Analytics Data to Improve Your SEO Strategy When it comes to SEO, it’s pretty typical for keywords to dominate the conversation. Everyone’s worried about what keywords they’re ranking for and how many. Keywords are undoubtedly important for SEO, but they’re just one part of a holistic SEO strategy. What’s more important is that your SEO strategy …
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