Google YoY Holiday Results

20% Increase in Revenue

27% Increase in Clicks

19% Increase in Orders

“Your Marketing People has rich knowledge within the consumerproducts, fashion, and beauty verticals.”

Challenge

Michel Germain Parfums sought to grow product sales through Google Ads, especially during key seasonal periods. With a competitive luxury fragrance market and the need for visibility and efficiency, they turned to YMP to build and optimize their paid search efforts.

Solution

YMP began by implementing a new, structured SEM strategy focused on capturing high-intent fragrance shoppers. Our team optimized campaigns for branded and non-branded keywords, built seasonal promotional strategies, & continuously tested ad copy and landing page alignment. With seeing such strong results in paid search, Michel Germain expanded their partnership with YMP to include SEO and Meta Ads. Thus, broadening their reach while maintaining strategic alignment across channels.