Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand
Google YoY Holiday Results
Challenge
Michel Germain Parfums sought to grow product sales through Google Ads, especially during key seasonal periods. With a competitive luxury fragrance market and the need for visibility and efficiency, they turned to YMP to build and optimize their paid search efforts.
Solution
YMP began by implementing a new, structured SEM strategy focused on capturing high-intent fragrance shoppers. Our team optimized campaigns for branded and non-branded keywords, built seasonal promotional strategies, & continuously tested ad copy and landing page alignment.
With seeing such strong results in paid search, Michel Germain expanded their partnership with YMP to include SEO and Meta Ads. Thus, broadening their reach while maintaining strategic alignment across channels.
