SEO FAQ

What is SEO?

SEO is an acronym and is short for “Search Engine Optimization.” It’s the process of optimizing website or web pages for better search engine rankings. Traditionally this has consisted of activities that can be broken down to on-site and off-site SEO, with on-site SEO consisting of content and technical optimization and and off-site consisting of links. While it is still common to see SEO broken down this way, the growth of social media, mobile use, implementation of universal search, along with Google increasingly complex algorithm has largely rendered this model obsolete. Here at You Marketing People we’ve designed a proprietary and flexible model that accounts for Google’s continuing

What is the best search engine?

This depends on who you ask of course! The largest and most-often used search engine in the world is Google, followed by YouTube. Other popular search engines include GBing. Yahoo!, Ask, AOL, and Duck Duck Go.

What is SEO marketing

SEO marketing is the act of using your SEO for marketing purposes. This may seem redundant but it is not. It’s possible to implement SEO best practices without actually having a positive marketing impact. Furthermore, SEO should work in conjunction with other marketing channels so there is a coherent strategy.1`

Best SEO tools

Ask 10 different SEO experts and you’ll get an assortment of different but overlapping tools. Some of the more popular include aHrefs, Moz, Majestic, Screaming Frog SEO Spider, Tech SEO 360 and Scrapebox.

What is search engine optimization?

Search engine optimization is a set of best practices that enhance a website or webpage’s search engine traffic. This ranges from basic title tag optimization to content marketing and technical implementations (like embedding meta data or adding Schema).

How to do SEO

Technically, anytime you do anything that helps a specific page or website rank for a specific word or phrase you are doing SEO. For example, when building your LinkedIn profile, simply having your name in the Title Tag and H1 (which happens by default) is in effect, doing SEO for your name (albesit very basic SEO).

It gets far more complex than this of course. Robust SEO will include link building/content marketing, on-site technical and content optimization, social media outreach, etc.

How to find the best SEO AgencyConsultant/Company

Finding the right SEO agency should be taken seriously. SEO often requires several months to really take effect and choosing the wrong SEO company could cost you time and money. Make sure an SEO firm has a certain level of transparency and will be happy to have scheduled meetings (whether in person or by phone/live chat).

If a prospective SEO agency or consultant says something like “rankings don’t matter” run for the hills. This simply means they have no confidence in their ability to improve rankings. If they mention keyword density, run even faster.

There are some great SEO companies out there and unfortunately, some not-so-great ones. Here at Your Marketing People, we pride ourselves in staying up-to-date on what works and what doesn’t when it comes to Search Engine Optimization. This means not only staying current with SEO news but also internal testing, and maintaining relationships with elite SEO’s throughout North America.

How to SEO a website

There are a few things you can do to make sure a website is properly “SEOed.” First off, make sure every page has unique and optimized Title and H1 tags. Also make sure each page has useful and unique content. Thin content pages are a big no-no. Also make sure your pages are properly linked together in organized silos so that Google can gain a sense of what’s priority on the site. Other best practices include having an optimized robots.txt, XML sitemap, schema and a fast loading, mobile-friendly site).

What is on page SEO?

On-Page SEO is the sort of optimizations you make directly on a page. This would include optimizing your content for maximum relevancy, making sure your site is mobile friendly and loads fast. This would also include optimizing specific elements like your H1, Title and ALT tags.

What does SEO mean?

SEO simply means the act of optimizing for maximum search engine traffic. This includes everything from content marketing and social media outreach, to Title and H1 tag optimization and ensuring your website is fast-loading and mobile-friendly.

What does SEO do?

When successfully implemented, SEO increases the amount of search engine traffic coming to your website or webpage. This means more visitors which ideally increases whatever it is you’re looking to increase (sales, leads, readers, etc).

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