The basic marketing funnel has four key stages: awareness, interest, desire, and action. However, true marketing success comes when you consider two additional stages of the marketing funnel: loyalty and advocacy. Loyal customers become advocates for your business, infinitely expanding your marketing efforts as they sing your praises to their family, friends, and social media followers. There’s a lot that …
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Many people think of marketing research as a critical step in launching a new business or product. However, marketing research can be just as helpful once a business is already established. For example, marketing research can help businesses successfully adjust their pricing, update their branding, expand into a new audience segment, or increase their market share. The marketing research process …
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At $42 for every $1 spent, email marketing still boasts one of the highest ROIs around. Of course, for you to enjoy that return on investment, subscribers need to actually open and click through from your emails. Average click-through rates for emails vary by industry. Hobbies and media emails can generate click-through rates as high as 4.6% to 5%, while …
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If you’re already advertising on Facebook, you’re well aware of the benefits this platform can offer a business. Whether you’re looking for increased awareness, more engagement, or those coveted conversions, Facebook is one of the most effective advertising platforms out there. The platform reaches over 2 billion people, so it’s got reach. And when it comes to targeting criteria, you’d …
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Is Performance Max right for your brand? Resources: https://blog.google/products/ads-commerce/performance-max/ The end of shopping campaigns is near. But don’t panic. Google has announced as they will be retiring Google shopping, a new campaign that came out of beta is supposed to take over. It’s known as Performance Max. Google introduced Performance Max campaigns in 2020. It allows brands to reach customers …
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TikTok reached one billion monthly active users in fall 2021. That milestone represented a 45% year-over-year increase and made it one of the biggest social platforms worldwide. The platform skews younger and female, with its Gen Z audience base expected to surpass Instagram’s by 2025. All this to say, TikTok is taking over the world. If your brand wants to …
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You’ve got your social profiles set up and a stellar content calendar lined up for the year. There’s only one more thing (er, things) you need for success: the right tools for the job. Get started with this list of essential social media tools for every content creator. 1. Social Media Management: Buffer and Hootsuite Are you managing several social …
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Since the beginning of the pandemic, 51% of small businesses have increased the number of interactions they have with customers online. As our world became increasingly digital, digital marketing became increasingly important. Here are five small business digital marketing trends to watch in 2022. 1. Social media is still essential Social media use skyrocketed during the pandemic. With the exception …
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With a strong digital marketing strategy, you can grow your reach, bring in more sales, and scale your business. From running Instagram ads to starting a blog — or entering the Metaverse — there is so much you can do in the realm of digital marketing. But you don’t want to dive in without a plan. Otherwise you may find …
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The average internet user spends nearly 2.5 hours of their day on social media. If your brand wants to connect with your target audience, social media is one of the best ways to do so. There’s only one thing. Ultimately, the number of people your brand can connect with depends on how many people are following you. The more followers …
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