It’s 2023, and the number of marketing channels we have at our disposal continues to grow. There’s SMS marketing and CTV advertising and social media marketing — oh my! And yet, even among a sea of marketing channels, email marketing continues to reign supreme. That’s thanks to its unmatched ROI of $36 for every $1 spent. With an ROI like …
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If you’re an eCommerce business, your web hosting platform is essential to your success. Not only do you need a platform with high uptime and reliability, but you also want an online store that helps you sell more, faster. For many eCommerce businesses, Shopify Plus is that platform. Read on as we explore the many benefits of using Shopify Plus …
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There’s always something you can do to get better results on social media, whether you’re looking for more comments, clicks, or click-throughs. But, to gain the favor of the algorithms, you need to be posting the right kind of content on a regular basis. And to do that, you need a plan. Read on for five essential tips for optimizing …
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During times of growth, one smart move many businesses make is to hire a digital marketing agency. In fact, it’s almost always a smart move to hire a digital marketing agency, no matter the size of your business. But don’t just take our word for it. Read on to understand why. 1. No overhead and predictable costs Like other business …
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More than one in four people use voice search on their mobile device. Experts predict that by 2024, the number of digital voice assistants in use will reach 8.4 billion. In other words, there will be more voice assistants being used than there are people in the world. Moreover, by 2025, the transaction value of purchases made through these devices …
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As many as 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content creators, according to a recent survey from HubSpot. That’s a lot of potential influencers for your brand to work with. The trick is choosing the right ones, and following the right strategy. Fortunately, that’s what this blog is all about. So, read on as we share five …
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Advertising spend is expected to grow nearly 6% in 2023 — and that’s just one slice, albeit a large one, of the overall marketing pie. With spending on the rise, where should you invest your marketing dollars in 2023? Read on as we share our top digital marketing tips for 2023. 1. Get on TikTok If your brand isn’t on …
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We’ve been waiting for this all year long. At last, it’s time to kick off your holiday advertising. And this year will be crazier than ever. Holiday shoppers are expected to spend even more online this year, with experts predicting a 2.5% growth in online sales between the months of November and December. Rather than rushing to spin up a …
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The Black Friday/Cyber Monday weekend is a wild time, especially if you’re a brand marketer. Each year it brings a new set of hopes, dreams, and challenges. Challenges like: How will we reach our customers? How do we drive sales through search and social? How much should we spend? Don’t worry; we’re here to help. Read on for expert digital …
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Amazon’s Prime Day has been a success ever since its launch back in 2015, with sales steadily increasing year over year. This year’s summer Prime Day reached a jaw-droppping $12.09 billion in sales. It was only a matter of time before Amazon realized that Prime Day deserved a sequel, and in 2022, we’re seeing its debut with October Prime Day …
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