A picture may be worth a thousand words, but words still matter — especially the words we use to communicate with customers. Here are five recommendations to keep in mind as you develop your marketing messaging for 2024. 1. Be relationship-focused In a world that feels lonelier than ever, building relationships with your customers is critical. Relationships go beyond basic …
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ChatGPT has been making headlines for months. Isn’t it about time it makes blogging easier for you? If you’re like most marketers, the answer is a resounding yes. 75% of people trust content written by generative AI, and one in three think it could actually create better content than something written by a human. Whether you’re ready to dive in …
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Ah, the holidays. It’s a marketer’s favorite time of year. The days are filled with cheer and conversions. Of course, those conversions don’t just happen. For a cheerful (and profitable) holiday season, you’ll need to put in some work — starting with creating holiday gifting pages. Why create holiday gift pages for advertising? Gift pages can supercharge your sales during …
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Launched in 2021, Performance Max campaigns are just a few years old. Also known as PMax, this powerful campaign type has a lot to offer advertisers — namely, its reliance on artificial intelligence (AI) to drive conversions across ad channels from a single campaign. But just because these campaigns use artificial intelligence to optimize your campaigns, it doesn’t mean you …
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When you’re a PPC marketer, a big part of your job is analysis. On any given day, you may be analyzing individual campaigns, reevaluating the goals for a particular campaign, or looking from a high level at the effectiveness of your overall PPC marketing strategy. One task we recommend adding to your quarterly or annual to-do list? Running a PPC …
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Amazon’s dominance as an ecommerce juggernaut cannot be understated — especially when the holidays roll around. Two in three Americans shop on Amazon for their holiday gifts. If you’re an Amazon seller, all those potential holiday sales feel like incredible gifts just waiting to be unwrapped. With nearly 2 million active third-party sellers, though, the competition is steep on Amazon …
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Last year, consumer spending during the Thanksgiving weekend reached an all-time high. Nearly 200 million Americans spent an average of $325.44 (an increase of 8% from the year prior). This is great news for brands and retailers gearing up for the Black Friday/Cyber Monday weekend in 2023 — so long as they have a strong digital marketing strategy. According to …
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There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
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It’s easy for advertisers to forget about Pinterest. The online vision board feels like a place for private ideas and brainstorming. But here’s the thing. Pinterest is still one of the fastest-growing social media platforms, growing at a healthy clip of 7.5% per year. Given Pinterest’s wide reach, it’s typically a good idea for most businesses to advertise on the …
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81% of consumers need to trust a brand before they buy from it, and just as many shoppers only purchase products from brands they know. Clearly, brand awareness is hugely important. But you already know that. Your question is, “How do I increase brand awareness?” Read on for five proven tactics that boost brand awareness. 1. Social media advertising Seven …
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