Last year, consumer spending during the Thanksgiving weekend reached an all-time high. Nearly 200 million Americans spent an average of $325.44 (an increase of 8% from the year prior). This is great news for brands and retailers gearing up for the Black Friday/Cyber Monday weekend in 2023 — so long as they have a strong digital marketing strategy. According to …
There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
It’s easy for advertisers to forget about Pinterest. The online vision board feels like a place for private ideas and brainstorming. But here’s the thing. Pinterest is still one of the fastest-growing social media platforms, growing at a healthy clip of 7.5% per year. Given Pinterest’s wide reach, it’s typically a good idea for most businesses to advertise on the …
81% of consumers need to trust a brand before they buy from it, and just as many shoppers only purchase products from brands they know. Clearly, brand awareness is hugely important. But you already know that. Your question is, “How do I increase brand awareness?” Read on for five proven tactics that boost brand awareness. 1. Social media advertising Seven …
TikTok has the reputation of being just a platform for Gen Z kids and Zillennials. Because of that, many businesses wonder if they really need to be advertising on TikTok. Spoiler alert: you do. TikTok has had one of the fastest ascents to social media popularity. In 2023, it officially became the third biggest social network, behind only Facebook and …
The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
The U.S. Small Business Administration recommends allocating nearly 10% of gross revenues to marketing, with half of that budget spent on digital marketing alone. Why should businesses invest in a digital marketing strategy? What makes digital marketing important? Above all, digital marketing helps businesses reach more customers at a scale simply unachievable through traditional marketing methods. But, there’s much more …
So you want to become a digital marketing expert. Whether you’re managing a local business, launching an ecommerce site, or simply interested in how marketing works, you’ve come to the right place. Read on as we share five smart tips for learning digital marketing and becoming an expert at your own pace. 1. Read up on digital marketing Fortunately, there …
If you’re like most marketers, content marketing plays a big role in your overall strategy. But when you’re constantly pushing out content, it’s easy to fall into a rut and feel uninspired. Don’t worry. Today, we’re here to inspire you with this list of popular content types. By the time you finish reading, you’ll be excited and ready to dive …
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