TDOT Case Study

November 12, 2020

[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1a1d21″ scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color=”#e33d03″ background_color_opacity=”0.9″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”TDot Performance” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_custom_heading text=”Refueled Digital Marketing Strategy Yields Up to 72% Channel Revenue Lift for Auto Retailer” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20″][vc_custom_heading text=”Your Marketing People Revs Up Revenue with Holistic, Multichannel Approach” font_container=”tag:p|text_align:center|color:rgba(255%2C255%2C255%2C0.69)” use_theme_fonts=”yes” css=”.vc_custom_1605216284863{padding-right: 15% !important;padding-left: 15% !important;}”][/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color=”#1a1d21″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_icon icon_family=”iconsmind” icon_style=”border-animation” icon_border_thickness=”2px” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”15px” icon_iconsmind=”iconsmind-Arrow-Up2″ url=”#” margin_bottom=”10″ icon_size=”40″][divider line_type=”No Line” custom_height=”10″][vc_column_text max_width=”315″]

Lift Conversions across all marketing initiatives

[/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_icon icon_family=”iconsmind” icon_style=”border-animation” icon_border_thickness=”2px” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”25px” icon_iconsmind=”iconsmind-Add-Cart” margin_bottom=”15″ icon_size=”30″ url=”#”][divider line_type=”No Line” custom_height=”10″][vc_column_text max_width=”315″]

Improve Google Shopping ROI from negative to positive

[/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_icon icon_family=”iconsmind” icon_style=”border-animation” icon_border_thickness=”2px” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”25px” icon_iconsmind=”iconsmind-Search-People” margin_bottom=”15″ icon_size=”30″ url=”#”][divider line_type=”No Line” custom_height=”10″][vc_column_text max_width=”315″]

Increase organic search traffic and revenue

[/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_icon icon_family=”iconsmind” icon_style=”border-animation” icon_border_thickness=”2px” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”25px” icon_iconsmind=”iconsmind-Money-2″ margin_bottom=”15″ icon_size=”30″ url=”#”][divider line_type=”No Line” custom_height=”10″][vc_column_text max_width=”315″]

Optimize spend across channels

[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”For eCommerce retailers to succeed, they need to target all aspects of the on line funnel-from search engines to the inbox. They need to attract shoppers with Google PPC and Shopping ads, nurture repeat sales with email drip campaigns, and capture conversions at all stages of the funnel through SEO. SEM and Google Shopping build brand, product, and service exposure in the search engines. These channels are essential for capturing qualified leads who know the product they want and are ready to convert now. For customers who need a bit more convincing, or are simply in the earlier stages of research, SEO and email marketing are the way to go.” font_container=”tag:p|text_align:left|color:%23828282″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1605217135072{padding-right: 10% !important;}”][vc_custom_heading text=”Sounds simple enough, but here’s where things get tricky: big e-retailers often have product catalogs totaling in the hundreds to thousands.” font_container=”tag:p|text_align:left|color:%23828282″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1605217099766{padding-right: 10% !important;}”][vc_custom_heading text=”Our client, TDot Performance, is one such retailer. As the largest source of automotive performance parts in Canada, they sell and products from over 250 brands to auto enthusiasts across the country.” font_container=”tag:p|text_align:left|color:%23828282″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1605220964825{padding-right: 10% !important;}”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”4px” column_border_color=”#2d2d2d” column_border_style=”solid” enable_border_animation=”true” bg_image_animation=”none” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-12″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”30″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”75″][vc_column_text css_animation=”none”]“Like any business, we’re affected by seasonal ebbs and flows. Your Marketing People works that into our digital strategy, pushing different products during various times of the year to maximize our returns. Their optimizations continue to pay off today. Over a year later, and we are still growing our year over year organic sessions by at least 30% and revenue by 20%. After being a lackluster channel for years, our email marketing is now one of our largest drivers of sales!”[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” css=”.vc_custom_1485444358185{margin-bottom: 10px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”-Charith Perera
CEO of TDot Performance” font_container=”tag:p|font_size:14|text_align:left|color:%23828282|line_height:20px” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”90px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_column_text]

The Results

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By fine-tuning their strategy and shifting spend to where it mattered, our optimizations drove swift lifts in
revenue, conversion rate, and traffic for TDot Performance-all for a lower cost and better ROI.

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Within 4 weeks: We brought their Google Shopping ROI from red to black,
leading to a 10% year-over-year increase in revenue. At the same time, we
decreased their Mobile CPC by 60% and their overall Shopping CPC by 40%.

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Within 4 months: Our SEO efforts drove a 45% revenue increase, 12% lift in conversion rate, and 24% boost in organic traffic.

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Within 1 year: Our paid search adjustments led to a 39% increase in revenue. Our budget optimizations allowed TDot Performance to bid to the top of page 1 for their best-performing manufacturer campaigns, while maintaining a branded impression share above 96%. Meanwhile, they enjoyed a 72% overall increase in email marketing revenue, thanks to 106% and 175% revenue lifts from abandoned cart and holiday email campaigns, respectively.

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column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][heading]

Email

[/heading][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Extra-Color-1″ effect=”count” symbol_alignment=”Superscript” milestone_alignment=”default” number=”72″ symbol=”%” subject=”Increase in Overall Channel Revenue” number_font_size=”50″ symbol_font_size=”50″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Extra-Color-1″ effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”175″ subject=”Increase in Holiday Campaign Revenue” number_font_size=”50″ symbol=”%” symbol_font_size=”50″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Extra-Color-1″ effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”106″ subject=”Increase in Abandoned Cart Revenue” number_font_size=”50″ symbol=”%” symbol_font_size=”50″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][heading]

SEO

[/heading][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Accent-Color” effect=”count” symbol_alignment=”Superscript” milestone_alignment=”default” number=”45″ symbol=”%” subject=”Increase in Q/Q Channel Revenue” number_font_size=”50″ symbol_font_size=”50″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Accent-Color” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”12″ subject=”Increase in Conversion Rate” number_font_size=”50″ symbol=”%” symbol_font_size=”50″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Accent-Color” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”24″ subject=”Increase in Traffic” number_font_size=”50″ symbol=”%” symbol_font_size=”50″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”fan”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][heading]

TDOT Case Study

Lift Conversions across all marketing initiatives

Improve Google Shopping ROI from negative to positive

Increase organic search traffic and revenue

Optimize spend across channels

The Results

Email

SEO

SEM

Google Shopping

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