Amazon’s dominance as an ecommerce juggernaut cannot be understated — especially when the holidays roll around. Two in three Americans shop on Amazon for their holiday gifts.
If you’re an Amazon seller, all those potential holiday sales feel like incredible gifts just waiting to be unwrapped. With nearly 2 million active third-party sellers, though, the competition is steep on Amazon during the holidays.
Read on for our best Amazon holiday marketing tips to help you break through the noise this season.
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1. Decorate your product listings with all the trimmings
The holidays are the time for your product listings to be at their very best, worth a spot on Santa’s nice list, you might say!
Start now by ensuring your product videos work without audio, as many shoppers browse with their phones on mute. Add captions and graphics to your Amazon product videos that make people want to stop and shop.
Also add new images to beef up your product detail pages and convince shoppers to buy, such as a product comparison chart or holiday-themed images that suggest potential gift recipients.
Finally, consider A/B testing your page to understand how different elements increase sales on Amazon. You can experiment with virtually every part of your product detail pages, including your:
- Product titles
- Product descriptions
- Bullet points
- Product images
2. Get festive with a holiday-themed brand store
Did you know you can duplicate your store and update your images, copy, and headlines with a holiday feel? You can even create different store pages to highlight your best-sellers or share gift guides.
Holiday-themed stores are one of the best ways to promote your products and get shoppers in the gift-giving spirit. Plus, recently updated stores experience 21% more repeat visitors and 35% higher sales per visitor, according to Amazon research.
3. Take advantage of Amazon ads
What’s one surefire way to make your brand shows up first when shoppers search for products like yours? Sponsored Products. It’s essential for brands to run Amazon ads during crowded shopping seasons, and the holidays most certainly qualify.
Given Amazon’s wide reach and multidimensional business presence, you have more options than the typical PPC ad, including:
- Amazon audio ads
- Shoppable livestreams
- Brand video ads
If you’re new to Amazon ads, it’s smart to work with an experienced digital marketing agency to plot out your holiday advertising strategy and manage your campaigns for you. Not only will they help you avoid all the mistakes first-timers make, but their expertise can help your ads outperform your competitors.
4. Run a holiday promotion
Amazon Coupons are relatively affordable, and effectively boost sales during the holiday season. You can also set up promo codes to share with social media influencers and partner brands. In addition to sharing the promo codes on Instagram and TikTok, encourage them to drive traffic to your Amazon products through:
- Unboxing videos
- Contests and sweepstakes
- Gift guides
Whenever you run a promotion, holiday or otherwise, be sure to add the Featured Deals widget to your Amazon Store to capture more sales.
Amazon price trackers can help you stay on top of price changes throughout the day — and ahead of your competitors.
Win more sales on Amazon this holiday season
Prime Day may be behind us, but the fun is just beginning. Back in 2021, Amazon third-party sellers sold a record-breaking 11,500 products per minute between Black Friday and Christmas.
This year, it’s time for your brand to get a piece of the action. Put your best foot (er, stocking) forward with a custom Amazon marketing strategy from Your Marketing People.
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