If you want to crush social media in 2024, your brand needs to be on TikTok.
Actually, let us rephrase that. If you want to crush digital marketing in 2024, your brand needs to be on TikTok.
Not only is TikTok the fastest-growing social network of the 2020s, but three in four Gen Zers now use TikTok for search — with over half preferring it over Google.
TikTok is an essential marketing platform for any brand, especially those looking to boost brand and product awareness. But in order to enjoy that awareness, people need to be able to find your videos on TikTok.
For that to happen, you need to be using TikTok hashtags wisely. Read on as we share the best TikTok hashtags to add to your videos in 2024.
Sections
The best TikTok hashtags
Below is a list of the best hashtags on TikTok. When in doubt, adding one (or two, or three) of these hashtags to your TikToks can help them go viral.
- #fyp
- #foryou
- #viral
- #foryoupage
- #tiktok
- #fy
- #trending
- #funny
- #duet
- #comedy
- #love
- #meme
- #funnyvideos
- #learnontiktok
- #music
- #video
- #like
- #memes
- #cute
- #prank
- #fun
- #happy
- #new
The above hashtags are some of the most popular hashtags used on TikTok. In particular, adding the #fyp or #foryoupage hashtags to your videos helps them show up on the main feed.
How to find the best TikTok hashtags
Adding #fyp or #foryoupage to your TikToks is a no-brainer. But, sometimes you want to get a bit more specific with your hashtags to make them more relevant to your video. For example, if you’re a travel brand, a hashtag like #tiktoktravel can boost the discoverability of your video. The same goes for #foodtiktok for food brands, #smallbusiness for B2B brands, or #fitnessmotivation for health and wellness brands.
So, how do you find these top-performing hashtags? If you advertise on TikTok, you can find the latest trending TikTok hashtags in the TikTok Creative Center, under Trends. You can even sort by time period (Last 7, 30, or 120 days) and check “New to top 100” to find the newest hashtags climbing their way up the virality ladder.
You can also find hashtags on TikTok by clicking on the magnifying glass in the top right corner. Start typing in a keyword, such as “diy.” Scroll over to the right and tap on “Hashtags.” Here you can see all of the hashtags that start with that phrase, along with the number of videos using that hashtag. This gives you an idea of which hashtags are most popular for that topic.
As you can see, #diy has way more posts than #diytiktok, so you should use #diy for your tutorial content.
Why add hashtags to your TikToks?
There’s no rule that says you have to add hashtags to your TikToks. But, adding hashtags is the best way to boost the visibility and discoverability for your videos. Users follow hashtags on the platform to encourage the algorithm to show them more videos around that topic. By adding relevant hashtags to your videos, you increase the chances that your TikTok will be shown to people interested in the topics you’re covering.
Following hashtags on TikTok can also be beneficial for your brand. For example, you can search hashtags to find potential influencers you can work with. You can also search hashtags to get content inspiration for your videos and see what your competitors are doing.
As you gain more followers, you can even create your own TikTok hashtags to brand your videos and build a community around your brand.
Pro Tip: There is no limit to how many hashtags you can use on TikTok, as long as it fits within the 2,200 caption character limit. To prevent your videos from looking spammy, however, you may want to be a bit choosier with your hashtags — limiting yourself to 3–5 hashtags per post.
Want more ideas on how to make your TikToks go viral, with a strategy personalized for your brand? Connect with the TikTok experts at Your Marketing People.
