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Most Effective Video Ads on Facebook
Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%.
Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to the tune of 19% and 65%, respectively.
From a ROI perspective alone, clearly, video has a lot to offer brands. There’s more good news: consumers want to see more video from brands.
It’s time for your brand to cut through the noise, and give the people what they want. Invest in video ads as part of your Facebook advertising strategy.
Why Should You Invest in Facebook Video Ads?
The answer is simple. From our experience creating videos for our clients at Your Marketing People, Facebook video ads are the best performing ad types that we’ve seen. And that’s not just our experience.
The engagement rate for the average video post on Facebook is just over 6%. That’s incredible, when you consider that the average overall engagement rate for any type of post is just 3.6%. That means video has nearly twice the conversion rate of the typical post. Why wouldn’t you want to leverage that kind of power for your brand?
The psychology behind video explains why these ads can be so particularly powerful.
- Videos connect the audience to your brand, with moving visuals and people (or animals) they can relate to. When we watch a video, our brain’s mirror neurons react by invoking the emotions we see.
- Videos express a ton of information, very quickly. Within a 30-second video ad spot, a consumer can gather a host of information regarding what your brand is all about, what you’re selling them, and what makes your product different.
- Videos build trust. Video feels more intimate and authentic than other content, due to the short timespan, especially if they feature real people.
3 Types of Facebook Video Ads for Your Brand to Try
Ready to unlock the power of video advertising on Facebook? Get started with these three ad types. They’ve worked extremely well for our clients.
Customer Testimonial Videos
Customer testimonials help consumers trust your brand. They see a person who has benefitted from your products, and it makes them want to learn more. You can build trust with an uber-polished, professionally edited brand video, or by using a friendlier “selfie” style, whatever makes sense for your brand.
Here are a few example brand videos we’ve made for our clients:
Product Outline Videos
These video ads offer an overview of your product and what it does. Think of them as a “quick hits” video that shares the essential marketing bullet points and features. We call these product outline videos.
Here’s one we used to boost the conversion rate for one eCommerce client:
We’ve also found it beneficial to show viewers the problem, and then show them how the product solves it, like we did in this Instagram video ad:
Product outline videos are perfect for introducing top-of-the-funnel consumers to your brand, and intriguing them enough to make them want to learn more:
Funny Product Videos
Product outline videos give consumers a reason to need your product. With a funny product video, you give them a reason to want your product. Humor helps you grab attention. By making the viewer laugh or smile, you make your brand memorable.
A funny video ad like this one delivered 11 ROAS for a client:
Basics of Video Ads for Facebook
Ready to get started with video marketing? Here are the “gotchas” you need to know.
- Know the Facebook video ad specs. Facebook has different requirements for mobile and desktop ads, depending on your ad placement. Get the details here.
- Vertical or square? We recommend square or portrait videos for Facebook and Instagram ads, especially on mobile. They drive up to 35% more video views and twice the engagement. Save horizontal videos for your website or YouTube channel.
- Make your video mobile first! People typically watch videos without sound. Add subtitles and/or engaging text graphics to get the info across.
- Get in the groove. Who wants to watch a quiet video? Add some good quality stock music or create your own. Just make sure you own the license. Musicbed has great options and subscription options if you’re producing a lot of videos.
Meet Your Facebook Video Ad Partner
Whether you need us to edit existing video footage, or develop a full-scale Facebook advertising strategy, Your Marketing People is here to make your video ad a success, from pre- to post-production. Learn more about our video marketing services.
