Do you run Performance Max campaigns? Then we’ve got an exciting update for you. In March 2026, Google announced a new AI-driven update that will apply to certain video ads — unless you opt out. This update is intended to enhance the viewer experience and drive better engagement for advertisers, without you having to produce any additional creative. Read on …
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If you want your brand to be relevant, you need to be on TikTok — but you already know that. That’s why you’re reading this blog. What you’re looking for are ways to help your TikTok videos be more successful: generate more views, shares, and followers. Read on. We share eight top TikTok video tips you need to know. 1. …
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Anyone and everyone who uses social media is on the same, never-ending quest to get more followers. Fortunately, getting more followers on TikTok doesn’t have to feel like hunting down some secret treasure. Read on for seven proven tips for getting more followers on TikTok. 1. Research your audience Hopefully you already have some idea of what your audience is …
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Have you joined TikTok? Congratulations. You just unlocked a whole world of video editing capabilities for your brand — and access to one billion monthly users. So, what are all the things you can do with a TikTok video? Let’s explore how to edit TikTok videos. 1. Add text and captions You can add text to your TikTok video by …
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When it comes to selling, product photos can only get you so far. Customers want to see your product in action. They want to get a feel for how it works and how it looks. That’s why 40% of YouTube users look up a product on YouTube before buying it. It’s the next best thing to “try before you buy.” …
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TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name “TrueView”. Because viewers have to …
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How to Prepare for a Video Shoot in 5 Steps The foundation of any successful marketing video is comprehensive planning. Plan well, and plan deeply, and the video shoot itself will be easy. At Your Marketing People, we’re frequently creating videos for our clients, from customer testimonials to social media videos. Through our work with clients, we’ve developed a specialized …
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Most Effective Video Ads on Facebook Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%. Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to …
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How can you transform your raw footage into a professional video your client can share with the world? There’s a lot to get caught up during editing and post-production. Follow these 7 video editing tips to stay on task and make sure nothing falls through the cracks.
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So much of video production comes down to preparation. Pre-planning is the best way to ensure your video comes out looking the way you and your client want it—on time, and on budget. Your Marketing People shares our best day-of video shoot tips for what to pack, how to maximize your time, and how to create a video that looks spectacular.
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