Video Marketing

5 Day-Of Tips for Preparing a Video Shoot

So much of video production comes down to preparation. Pre-planning is the best way to ensure your video comes out looking the way you and your client want it—on time, and on budget. Your Marketing People shares our best day-of video shoot tips for what to pack, how to maximize your time, and how to create a video that looks spectacular.

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4 Steps to Building a Smart Video Strategy

4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When clients come to you to create video for them, they want their marketing investment to pay off—and they…

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5 Essential Elements for a Killer Brand Video

5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands they love. Best of all, you don’t need to have a film degree to make a compelling video for your…

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