Video Marketing

4 Steps to Building a Smart Video Strategy

4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When clients come to you to create video for them, they want their marketing investment to pay off—and they…

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5 Essential Elements for a Killer Brand Video

5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands they love. Best of all, you don’t need to have a film degree to make a compelling video for your…

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