Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works.
Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide.
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How PPC Advertising Works
PPC ads are one of the types of Google ads you see at the top of the search results. They look something like this:
Advertisers bid to have their ads appear for particular keyword queries. It’s called pay-per-click because you only pay when people click on your ads.
PPC Advertising: 4 Reasons Why It’s Good for Business
PPC advertising offers businesses several key benefits:
- You can reach more people, fast. PPC advertising delivers near-instant results. Instead of slowly building brand awareness, you can skyrocket your brand straight to the top of the search results. In just 30 days with PPC advertising, we doubled our ecommerce client’s ROAS goals, along with 345% more revenue and 368% more clicks.
- You can reach customers at the right time. With PPC advertising, you get to choose which keywords you want to bid on. You can choose keywords with high-purchase intent, so you know that when people see your ad, they’ll be in a buying state of mind. A smart PPC strategy enabled us to boost conversions by 84% for a currency exchange company.
- You have full control over what you spend. It’s right there in the name. You only pay per click. You decide how much you want to spend, and you can scale your spend as needed to support seasonal sales and promotions.
- You get free access to tons of marketing data and analytics. Google Ads analytics show you how your campaigns are doing so you can take action to improve your campaigns, such as cutting spend on low-performing keywords and moving it to top-performers. And it doesn’t end with PPC. You can apply the same insights you glean from your PPC advertising campaigns to other marketing channels, such as your social media and SEO content campaigns.
Is PPC Advertising Right for Your Business?
PPC is a no-brainer for any business with high margins or customer lifetime values, because you know the cost of a click is nothing compared to the value of that customer.
But PPC is just as valuable for any business that sells, well, anything. It’s an extremely effective tool for ecommerce brands trying to compete in crowded search results. Our budget optimizations enabled an automotive parts e-retailer to bid to the top of page 1 for their best-performing manufacturer campaigns, while maintaining a branded impression share above 96%.
PPC is great for local businesses because you can market directly to people in your defined audience. Event-based and seasonal businesses benefit from PPC’s rapid results because you can spin up a campaign quickly.
Honestly, it’s difficult to think of a business where PPC wouldn’t be useful. PPC advertising is designed to drive clicks. That’s why it works so well.
The tricky part is making sure that you’re bidding on the right queries, for the right price, so you don’t waste your budget on unqualified leads. That’s where Your Marketing People comes in. Our PPC pros know how to optimize budget, A/B test copy, and uncover the right keywords. We’re also constantly iterating on everything we do — so we can bring you more customers, more leads, and a stronger ROI. Learn more about our PPC services.
