Did you know the average Gen Zer spends 99 minutes per day on TikTok?
If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023.
Of course you should continue using other social networks to market your business, but today we’re focusing on how you can optimize your TikTok strategy for the most likes, views, shares, and follows in 2023.
Read on!
Sections
1. Encourage comments
The TikTok algorithm favors engagement, so encourage your viewers to leave a comment. Make time to respond as well. When you respond, your followers feel more connected, making them more likely to stay engaged with your videos and comment on them in the future.
You can even make a TikTok from your comments. Not only can comments serve as a jumping off point for another viral video, but seeing that you’ve made TikToks based on others’ comments will encourage your followers to comment even more!
2. Post regularly
Life moves fast on TikTok.
It’s rare that TikTok will show you a video that’s more than a week old. So, to increase your engagement, be sure to post regularly (but don’t just post for the sake of posting). Create a content calendar to help you stay on track.
3. Hop on trends
There’s always a trending sound on TikTok (or two, or three). Pay attention to TikTok audio trends and consider how you can make a TikTok for your brand that incorporates that sound effect.
Beyond audio and music effects, other trends regularly emerge on TikTok, especially filters and dance challenges. These can be a fun way for your brand to show your more playful side.
4. Use hashtags
As with any social media platform, hashtags help your TikTok videos get discovered. Do a little research when you’re editing your TikTok videos and add the most relevant hashtags before you tap that Publish button.
Adding hashtags, including the #fyp hashtag, can increase your chances of appearing on TikTok’s coveted For You Page.
5. Run TikTok ads
Whether you’re looking for more eyeballs or more clicks, TikTok ads can be extremely effective. You can choose from multiple ad formats, ranging from traditional in-feed ads to branded hashtags and more.
You can use ads to grow brand awareness, drive more views to your videos, and get more sales on your website. Learn more about TikTok ads.
6. Review your TikTok analytics
Regularly check in on your TikTok analytics. These can reveal key insights like:
- Average video watch time
- The best days and times to post
- Who your followers are
- And more
In general, reviewing your TikTok analytics can help you understand why one video went viral, and others didn’t, empowering you to improve your TikTok strategy throughout 2023.
7. Have fun
Our final tip for TikTok success in 2023? Have fun!
In TikTok’s 2023 Trend Report, the company shared what made for the most successful TikTok videos. Time and again, the videos that went viral were joyful, happy, and endlessly entertaining.
The brand stressed that people open TikTok to find something that makes them smile. Film your TikToks with that idea in mind, and you’ll be likely to find success on TikTok.
Thrive on TikTok in 2023
This is your year to shine on TikTok. Whether you’ll be going live or running a full-scale ad campaign, you want to be sure you’re doing it right.
Set your strategy off on the right foot by partnering with the TikTok experts at Your Marketing People. Contact us today.
