TikTok has the reputation of being just a platform for Gen Z kids and Zillennials. Because of that, many businesses wonder if they really need to be advertising on TikTok.
Spoiler alert: you do. TikTok has had one of the fastest ascents to social media popularity. In 2023, it officially became the third biggest social network, behind only Facebook and Instagram.
If you’re still not sure TikTok is for your brand, read on as we explain five types of businesses that should advertise on TikTok.
Sections
1. You manage an eCommerce brand
eCommerce brands are made for advertising on social media, and that includes the three largest social media platforms: Facebook, Instagram, and TikTok.
One in three people purchase something they buy on TikTok. TikTok has such an impact on purchasing decisions that there’s a hashtag for this trend — #TikTokMadeMeBuyIt — that has nearly 57 billion views.
2. Your target audience skews younger
TikTok’s audience definitely skews younger. Nearly 40% of its users are under age 24.
However, the brand is growing in popularity among older users. Nearly half of its users are Millennials, and around 10% are Gen X or older.
If your brand has a young target audience — or, you want to expand your brand awareness among younger people — you need to be advertising on TikTok.
3. Your product looks good on video
They say a picture is worth a thousand words. If you think that should be updated to “a video is worth a thousand words,” your product’s probably a great fit for TikTok.
Apparel brands do well on TikTok, because shoppers like to see how the clothes fit and move on a person. Food and beverage brands do great, too, since people can see you put together a mouth-watering recipe. But lots of products perform well with TikTok video ads, including:
- Clothing and accessories
- Automotive
- Food and beverage
- Beauty and skincare
- Haircare
- Travel products
- Gaming and software
- Furniture and home
- Media and entertainment
- Mobile apps
- Athletic and outdoor gear
4. Your brand provides educational content
If tutorials are part of your marketing, your business should advertise on TikTok. Plenty of B2C companies film tutorials as part of their TikTok marketing. For example, cosmetics brands often film TikTok videos to show viewers how to achieve a particular look or use one of their products.
But, any B2B brand that does webinars, podcasts, or YouTube videos should also be creating TikTok content. Here’s an example from QuickBooks:
How-to content is hugely popular on the platform, which may explain why 78% of small businesses report a positive ROI from TikTok.
Pro Tip: You can even repurpose other content types, like a blog article, into a TikTok video:
5. Your brand likes having fun
If your brand likes having fun, go ahead and join the party on TikTok! You can partner with influencers, go live, and join dance challenges to grow brand awareness, and increase loyalty with your current customers.
You can even start your own TikTok challenge, like Chipotle did. Thanks to this TikTok strategy and others, the brand attributes about 18% of their sales to TikTok!
Ready to advertise on TikTok?
If your business needs to advertise on TikTok, we’re here to help you be a success. Contact Your Marketing People today to develop a custom TikTok strategy for your plan that boosts views, followers, and ROI.
