If you’re getting started with Google advertising, you’re probably wondering how much you should budget. How much can you expect to pay per click, per day, per campaign? What will be your return on investment (ROI)? These are all important questions. And, they all share the same answer: it depends. Google advertising costs can vary widely. Read on as we …
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Performance Max is a newer type of Google ad campaign, launched in 2021. According to Google’s data, advertisers that use Performance Max campaigns see an average 13% increase in total conversions for a similar cost per action. Sounds pretty great, right? Read on as we explore how Performance Max campaigns work and share best practices for success. What is a …
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The Black Friday/Cyber Monday weekend is a wild time, especially if you’re a brand marketer. Each year it brings a new set of hopes, dreams, and challenges. Challenges like: How will we reach our customers? How do we drive sales through search and social? How much should we spend? Don’t worry; we’re here to help. Read on for expert digital …
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Amazon’s Prime Day has been a success ever since its launch back in 2015, with sales steadily increasing year over year. This year’s summer Prime Day reached a jaw-droppping $12.09 billion in sales. It was only a matter of time before Amazon realized that Prime Day deserved a sequel, and in 2022, we’re seeing its debut with October Prime Day …
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So you’ve heard you can make money with Google Ads. You heard correctly. There are actually two main ways you can make money with Google Ads: the 100% free way, and the paid way. Let’s explore. 1. Make money with Google AdSense (the free way) Google AdSense is the 100% free way you can make money with Google Ads. You …
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We’ve all heard the expression, “Content is king.” We think it’s time we updated it to “video is king.” (Sure, technically, video is a form of content, but you know what we mean.) Online video consumption has risen steadily over the past decade. Thanks to the pandemic, its upward rise accelerated. In just a few years, the amount of video …
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Anyone and everyone who uses social media is on the same, never-ending quest to get more followers. Fortunately, getting more followers on TikTok doesn’t have to feel like hunting down some secret treasure. Read on for seven proven tips for getting more followers on TikTok. 1. Research your audience Hopefully you already have some idea of what your audience is …
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If you’re getting ready to run Google Ads for your business, you may be wondering if you should become a Google Ads specialist. How much do you need to know Google Ads to run a successful ad campaign? Read on as we explore what’s involved in being a Google Ads specialist, so you can make the right decision. Step 1: …
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Whether you’ve just opened a Twitter account or you’ve had one for years, the quest remains the same: get more followers. The more Twitter followers you have, the more reach you have. And the more reach you have, the more influence you have. It’s as simple as that. Here are eight effective ways to get followers on Twitter. 1. Make …
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Are you diving into the world of Google advertising? Let us guess: one of the first things you noticed was the wide range of ad formats you suddenly have at your fingertips. To paraphrase Dorothy in the Wizard of Oz, “There are text ads, and shopping ads, and video ads, oh my!” There are also responsive display ads. And they …
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