Advertising spend is expected to grow nearly 6% in 2023 — and that’s just one slice, albeit a large one, of the overall marketing pie. With spending on the rise, where should you invest your marketing dollars in 2023? Read on as we share our top digital marketing tips for 2023. 1. Get on TikTok If your brand isn’t on …
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There are over 1.2 billion Instagram users worldwide. With numbers like that, you can always increase your follower count. Read on as we share our top tips and best practices for increasing Instagram followers. 1. Focus on quality Instagram is a platform known for its polished presentation — perhaps a bit too polished, in some instances. Instagram users like to …
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If you want your brand to be relevant, you need to be on TikTok — but you already know that. That’s why you’re reading this blog. What you’re looking for are ways to help your TikTok videos be more successful: generate more views, shares, and followers. Read on. We share eight top TikTok video tips you need to know. 1. …
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Did you know 445 million people use Pinterest every month? Pinterest is not only widely popular, but its user base is growing, with Gen Z and Millennial pinners up 40% and 35% year over year, respectively. Unlike other platforms, where ads interrupt the experience, users are seeking inspiration on Pinterest. Four in five Pinterest users say they’ve discovered a new …
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vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”vc_column_text One in five marketers say pay-per-click advertising delivers the highest ROI of all the marketing channels they use. It’s no wonder that ad spending continues to …
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We’ve been waiting for this all year long. At last, it’s time to kick off your holiday advertising. And this year will be crazier than ever. Holiday shoppers are expected to spend even more online this year, with experts predicting a 2.5% growth in online sales between the months of November and December. Rather than rushing to spin up a …
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If you’re getting started with Google advertising, you’re probably wondering how much you should budget. How much can you expect to pay per click, per day, per campaign? What will be your return on investment (ROI)? These are all important questions. And, they all share the same answer: it depends. Google advertising costs can vary widely. Read on as we …
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Performance Max is a newer type of Google ad campaign, launched in 2021. According to Google’s data, advertisers that use Performance Max campaigns see an average 13% increase in total conversions for a similar cost per action. Sounds pretty great, right? Read on as we explore how Performance Max campaigns work and share best practices for success. What is a …
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The Black Friday/Cyber Monday weekend is a wild time, especially if you’re a brand marketer. Each year it brings a new set of hopes, dreams, and challenges. Challenges like: How will we reach our customers? How do we drive sales through search and social? How much should we spend? Don’t worry; we’re here to help. Read on for expert digital …
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Amazon’s Prime Day has been a success ever since its launch back in 2015, with sales steadily increasing year over year. This year’s summer Prime Day reached a jaw-droppping $12.09 billion in sales. It was only a matter of time before Amazon realized that Prime Day deserved a sequel, and in 2022, we’re seeing its debut with October Prime Day …
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