Instagram now has two billion monthly active users, who spend an average of 53 minutes scrolling the platform daily. That’s a lot of reach. But, to break through the noise, your Instagram marketing game has to be on point. Follow these tips for success. 1. Don’t overdo it with hashtags You read that right. Using too many hashtags can actually …
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A headline can make or break your article. Write a great one, and people will click on your article. Write a not-so-great one, and they’ll click on the next result they see in Google. But, what makes a great headline? There’s actually a formula for that! The formula for a winning headline includes the following five elements: Read on as …
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Eight in ten marketers reported using content marketing this year, an increase of over 70% since 2020. Clearly, content isn’t going anywhere. If you want your brand to reach your target audience, a smart content strategy can help you get there. Read on as we explain how to develop a content strategy for your brand. What is a content strategy? …
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If you run a B2B business, it’s essential that you have a presence on LinkedIn. The social platform has some of the highest ad conversion rates, and it boasts a network of nearly 800 million members across the globe. Even better, four out of five LinkedIn members influence business decisions at their companies. How do you make the most of …
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We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it. It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy. Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …
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New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
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Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing their spend in 2022. Increasing your spend is one way to improve your advertising ROI. But what else can you do to help your ads stand out in 2022? Follow these tips for success. 1. Review your ads …
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U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
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Consider this stat: people who shop on mega sales days, like Black Friday and Cyber Monday, are more likely to spend more than those who don’t. Translation? You want to be targeting these people with a savvy advertising strategy this holiday season. We got you. Read on as we share our best tips for success this BFCM weekend. 1. Crank …
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For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
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