The world of digital marketing is rich. From browser push notifications to display ads, brands have more ways than ever to reach their target audience. If you’re in the midst of defining a marketing strategy for your ad, you may be wondering where to start. While there’s a wide range of marketing tactics you can employ, you may want to …
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The basic marketing funnel has four key stages: awareness, interest, desire, and action. However, true marketing success comes when you consider two additional stages of the marketing funnel: loyalty and advocacy. Loyal customers become advocates for your business, infinitely expanding your marketing efforts as they sing your praises to their family, friends, and social media followers. There’s a lot that …
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There’s a reason advertisers love Google. Google ad campaigns can produce click-through rates as high as 2%. But with so many ad formats to choose from, it can be challenging to know where to start. Will Display ads drive the marketing results you’re looking for? What are Display ads, exactly? Read on as we break down what you should know …
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Many people think of marketing research as a critical step in launching a new business or product. However, marketing research can be just as helpful once a business is already established. For example, marketing research can help businesses successfully adjust their pricing, update their branding, expand into a new audience segment, or increase their market share. The marketing research process …
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Google Ads has a lot to offer advertisers. Just check out these statistics: These ads boast click-through rates as high as 8%. For keywords with purchasing intent, the ads steal 65% of the clicks. Businesses who advertise on Google enjoy a ROI of $8 for every $1 spent. If you’re advertising on Google Ads, there’s only one way to know …
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According to recent research, about 12% of searches include a featured snippet in the results. When a featured snippet appears, it steals over 35% of all clicks. Featured snippets take up a sizable amount of search real estate, and they’re used in traditional and voice search alike. In other words, they’re worth optimizing for! With that in mind, here’s a …
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Links continue to be one of the strongest ranking factors. In fact, a few years ago, Google acknowledged links are one of the top three ranking factors. However, not all links are created equal. Google likes to see a well-rounded backlink profile. In Google’s eyes, a good backlink profile is one that looks natural. Garner too many links of one …
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At $42 for every $1 spent, email marketing still boasts one of the highest ROIs around. Of course, for you to enjoy that return on investment, subscribers need to actually open and click through from your emails. Average click-through rates for emails vary by industry. Hobbies and media emails can generate click-through rates as high as 4.6% to 5%, while …
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When it comes to conversions, a well-designed eCommerce homepage can make a world of difference. Follow these ten tips to craft the best eCommerce homepage possible. 1. Put the most important elements above-the-fold. Above-the-fold refers to the space that appears when a person first loads your website, before they have to scroll down. By including your most important elements in …
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If you’re already advertising on Facebook, you’re well aware of the benefits this platform can offer a business. Whether you’re looking for increased awareness, more engagement, or those coveted conversions, Facebook is one of the most effective advertising platforms out there. The platform reaches over 2 billion people, so it’s got reach. And when it comes to targeting criteria, you’d …
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